Any management consultant will tell you that communication skills are vital to success in business. Business is fundamentally about getting other people to do things -- getting employees to be productive, customers to buy your product or service, government to leave you alone - and you can’t make these things happen if you can’t communicate well.
Communication can take many forms, such as video, speaking, phone calls, illustration, texting, email, signage, advertising, blogging, publicity and others. Doing any of these well requires good writing skills.
Why? Because good writing is fundamentally good thinking that follows a logical path and is easy for someone to follow. Writing out what you want to communicate forces you to organize your thoughts.
Of course, good writing is more than logic in action. It also must touch the reader, listener or viewer emotionally. Otherwise, it won’t connect or lead to the behavior you are seeking to create. Read More | 
