Subject: NNBA Nurse Entrepreneurs ~ Branding ~ Building Email Lists ~ Call for Speakers!

President's Corner

September 15, 2024

Dear Nurses,


In today's dynamic healthcare landscape, nurses increasingly seek knowledge to leverage their years of experience and valuable expertise. The NNBA’s signature annual conference on nurse entrepreneurship features industry experts and successful business owners who share strategies for nurses to monetize and maximize their skills. We are committed to supporting nurse entrepreneurs by offering comprehensive insights into entrepreneurship and emerging business trends. With this focus, we are excited to announce our Call for Speakers for #NNBA2025, marking NNBA’s 40th year empowering nurses in business!

In this issue, we explore strategies to overcome common challenges, enhance your personal brand, and expand your audience. Whether you're just starting out or seeking to scale your business, you'll find our featured articles below both insightful and actionable.

Featured Article Highlights

Having an entrepreneur mindset is the first step to becoming a successful nurse business owner. As we contemplate that reality, certain barriers may crop up. Reading Breaking Mental Barriers: Overcoming Nurse Entrepreneur Roadblocks, will assist you to identify and eliminate potential barriers to reap the rewards of entrepreneurship.


Take the time to invest in your own personal growth so that you can be top of mind and seen as an authority in your industry and business. Dr. Farah Laurent’s excellent blog post defines and outlines how in A Digital Footprint: Glow Up Your Personal Brand and Grow your Business.


An email list is a crucial tool for email marketing, allowing you to directly reach and engage with your audience. A well-crafted list ensures you’re connecting with potential customers who are genuinely interested in what your business offers. How to Build an Email List for Your Business is an excellent tutorial with examples and resources. If you already have a list, this article provides a good basis for assuring the quality gaining subscribers. If you can’t read it now, be sure to earmark it to read later!

Job Board

If you are a nurse business owner looking to fill a position in growing your business or if you a nurse looking for a position with nurse business owners, let us know and we will post it here in the NNBA newsletter.

Quotes for Nurse Entrepreneurs

"Go confidently in the direction of your dreams. Live the life you have imagined." - Henry David Thoreau

Inside the Nurses Business Training Center: Nurse Entrepreneur Interviews

You can listen to all the Nurse Entrepreneur’s Exchange Interviews inside your NNBA membership! There are currently twenty-three and counting. Nurses with businesses specializing in Aesthetics, Education, Foot Care, Health Advocacy, Eldercare, Mental Health Education, Coaching, Life Care Planning, Software Apps, Case Management, Community Services, Legal Nurse Consulting, Podcasting, Career Coaching and more!

Nurse Entrepreneur’s Exchange: Spotlight

Discover inspiring stories of nurse entrepreneurs. Get motivated by their journeys and learn from their experiences. Since this was recorded, Farah is now Dr. Farah Laurent, having achieved her DNP. Catch Farah’s enthusiasm as she talks about helping nurses to up level their careers and have their best life!

Stay Connected

Follow us on social media for updates, networking opportunities and the latest by being subscribed to:

We’re excited to walk this path with you, supporting your entrepreneurial journey. Let’s empower nurses to lead, innovate, and redefine healthcare, business by business.

Unconventionally yours,

 

Michelle

© Michelle Podlesni 2024 All Rights Reserved. This newsletter may not be

reproduced in any form, whole or in part without the author's permission.

Are you a member of the NNBA Nurses in Business Community? If you want to create additional streams of income,

have increased marketability and a competitive advantage in the business of healthcare you can click here to JOIN: https://nursesbusiness.com/product/nurse-membership/

Featured Articles

Breaking Mental Barriers: Overcoming Nurse Entrepreneur Roadblocks


NNBA Blog – Michelle Podlesni

Roadblocks are imagined obstacles that prevent or delay individuals from becoming entrepreneurs. They are part of the individual’s mindset and not actual physical barriers. Certain roadblocks are unique to nurses and are developed over years of working as a nurse in a healthcare facility. These roadblocks can cause anxiety and fear that lead to procrastination. Some of the major roadblocks are defined as follows.


Big Business Roadblock


Thinking that becoming an entrepreneur means moving directly from staff nurse to an owner-operator of a big business can be a roadblock to starting a business. The fear is real and justified. No one can successfully move from being an employee to an owner of a big business in one leap. More knowledge about business and the business stage lifecycle is needed to recognize that all businesses start small. When nurses learn the steps to building a small business, the fear subsides, and the transition can be made more easily.


Instant Response Roadblock


Thinking that you will see an instant response when you start a business can be a roadblock. Nurses get used to seeing rapid responses, like popping nitro and the chest pain is gone or giving a bolus of diuretic and the patient breathes easily. Business is a process and has stages just as human development has stages. It takes time. You need to move consistently in the direction of your goals and remain flexible in your approach.

Read More

A Digital Footprint: Glow Up Your Personal Brand and Grow your Business


NNBA Member Blog – Farah Laurent

Any notable business understands the importance of growing a strong digital presence in today's business world. As a small business it is important to build a personal brand and focus on organic content to reach the right audience. People do business with people and creating a strong personal brand can elevate the “Know, Like and Trust Factor” to another level.


Personal branding is the essence and reputation of your business. It can take years to build a trustworthy brand, however the return on investment is so much greater than the effort. As experts say marketing is short term and brand is forever. When a business has a strong personal brand and a powerful digital footprint, marketing and sales essentially takes less effort.


Establishing a personal brand through a well-crafted digital footprint can drive business growth and create lasting influence. It is time to Glow up your brand, so you can Grow your Business!


Understanding Personal Branding

  • Definition of Personal Branding:

Read More

How to Build an Email List


HostAdvice

An email list is essentially a collection of email addresses you gather from people interested in your brand or services. It’s a crucial tool for email marketing, allowing you to directly reach and engage with your audience.


Building an email list from scratch can seem intimidating, but it’s integral to the success of your email marketing campaigns. The challenge lies in not just building an email list but building it right. A well-crafted list ensures you’re connecting with potential customers who are genuinely interested in what your business offers.


How to Build an Email List from Scratch: 16 Ways to Collect Emails

  1. Select the Most Suitable Email Marketing Software

Choosing the right email marketing software is a crucial first step in building and managing your email list. This choice is pivotal because it determines the efficiency, reach, and impact of your communication with subscribers.


Here’s what to look for in an email marketing software:

Read More

The NNBA is the #1 trusted resource of helping nurses succeed in business. We have been in the business of educating and empowering nurses through entrepreneurial models for the past 39 years. Over the years, we've had thousands of testimonies on the transformative quality of being a member and attending our annual educational conference on nurse entrepreneurship. Nurses make great business owners!

Share all the information in this newsletter with other Nurses! Participate in delivering the message that nurses make great business owners, leaders and mentors! Click on the buttons below and thank you!

NNBA News - Volume 24; Number 9.5

Michelle DeLizio Podlesni - Editorial Director - mdp@nursesbusiness.com

Lou Podlesni - Digital Editions Director - support@nursesbusiness.com