| | | Dear Nurses,
I’m starting this newsletter by making sure you know how good you are, and to thank you for the good you are doing. At this moment, Covid-19 continues to spread, and last week the World Health Organization declared Covid-19 a Pandemic. There are ramifications beyond simply what the virus is, how well it will be diagnosed, and how it will be treated. Ramifications on family gatherings, such as weddings and birthdays, that may or may not be shuffled. Visits to our elderly family members and loved ones will be curtailed. Many of you, I know several NNBA members, had speaking engagements, conferences, and travel plans that were cancelled. Plus, with so many schools closing, and students having to remain home, schedules that nurses heavily rely on are being severely tested. So take a moment, and know that you are held in high esteem. Your scientific knowledge, reason, resilience, and spirit of compassion will see you, and our worldwide community through during these challenging times.
This year the NNBA celebrates 35 years in business. Since the NNBA was founded, the ranks of nurse entrepreneurship has increased substantially. The NNBA is the vanguard of the nurse entrepreneur movement and we credit the active participation and contributions of our richly resourced membership. We are marking this special occasion, and the Year of the Nurse with publishing the 4th edition of “How I Became a Nurse Entrepreneur”. You will be able to submit your story, or if you have already been published, your update. We will give you the links and further instruction soon. Your story may be the inspiration and motivation allowing more nurses to expand their wings into business!
In 1962, Time Magazine called him "the most sought-after wizard in today's advertising industry." David Ogilvy attributed his successful marketing campaigns to the meticulous research he did on the consumer. Some of his clients were Rolls Royce, Shell, and Dove. He coined the phrase, "Only Dove is one-quarter moisturizing cream," that made Dove the top selling soap in the U.S. Enjoy our first article of interest, Marketing Quotes from the Father of Advertising. As you decide what to call your startup or new small business, here are some Questions to Ask When Naming Your Startup. This article will help you think of a name in ways you may not have considered. "I am fortunate to find myself in a career that I truly believe in. When you're passionate about the work you do because you feel that it will ultimately help make your community a better place, others will see your drive as genuine. As a leader, appreciate that you don't have all of the attributes needed to meet your objectives. Surround yourself with a complementary team and empower them to find ways to carry the mission forward. Do not underestimate the importance of making time to share your appreciation of others. Most of all, try to not take things personally — assume positive intent, have fun and be kind." Karen Amezua’s thoughts really resonated with me, and, there is a pot of gold in each of the 14 Thoughts on Leadership from Women in the Healthcare Industry.
The NNBA provides business education, opportunities, and a networking arena. We are Nurse Entrepreneurs, Business Leaders, and Mentors; an organization of Nurses Helping Nurses Succeed in Business. Regarding the conference, we are monitoring the situation with Covid-19 and will send you information if anything changes. For now, place September 25-27th on your calendars to join hundreds of business minded nurses in Las Vegas, Nevada for NNBA’s Flagship Event - Nurse Entrepreneurship and Career Alternatives Conference. Stay tuned for registration details, and don’t miss any announcements by following NNBA’s Facebook page. |
| | Unconventionally yours,
Michelle |
| © Michelle Podlesni 2020 All Rights Reserved. This newsletter may not be reproduced in any form, whole or in part without the author’s permission. |
| | Are you a member of the NNBA Nurses in Business Community? If you want to create additional streams of income, have increased marketability and a competitive advantage in the business of healthcare you can click here to JOIN: |
| | | Marketing quotes from the Father of Advertsing
Addicted to Success
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| 5 Questions to Ask When Naming Your Startup
Inc.
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| 14 thoughts on leadership from women in the healthcare industry
Becker’s Hospital Review
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| Marketing trailblazer David Ogilvy, has in many ways defined the business world as we know it today. Through his company Ogilvy & Mather, Ogilvy worked with countless well-known brands from Rolls Royce to Dove, crafting some of the most effective advertising campaigns ever created.
The following quotes from the father of advertising, are examples of his timeless approach to advertising and gives us a glimpse into the mind of the man himself:
1. “The more facts you tell, the more you sell. An advertisement’s chance for success invariably increases as the number of pertinent merchandise facts included in the advertisement increases.”
Ogilvy was a firm believer in providing the customer with the facts from the get-go. Of course, you’ve no doubt heard that benefits, should come before features, and Ogilvy agreed: “The key to success is to promise the consumer a benefit — like better flavour, whiter wash, more miles per gallon, a better complexion.”
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| Body: Imagine you're hungry. You see a food truck. You slow down. You're tempted. You check out the sign on the side of the truck. In big, bold letters you see "Norwasion." You're puzzled. What does "Norwasion" mean? Maybe Norwegian/Asian fusion? Or some kind of high-tech food? You have no idea, so what do you do?
You drive on by.
While I made up the name Norwasion, you get the point: When potential customers are unfamiliar with a business, they can glean clues from its name to understand what that business provides. If the words "Barbecue" or "Tacos" or "Seafood" had been in the food truck's business name, you would have immediately known what those entrepreneurs offered -- and could have made a quick decision about whether to stop.
The same premise applies to a broad set of businesses. If you see a business named "ACME Design Studios," you might naturally assume they provide interior design services or graphic design. But if it turns out the business is an architectural firm, many customers will be confused.
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| In honor of International Women's Day March 8, Becker's Hospital Review asked women in the healthcare industry to share their insights on leadership.
Here are 14 women who offered words of advice for healthcare leaders.
If you'd like to share additional leadership advice, please email Morgan Haefner at mhaefner@beckershealthcare.com or Mackenzie Bean at mbean@beckershealthcare.com.
Karen Amezcua, Senior Director of Provider Partnerships at Blue Cross and Blue Shield of Minnesota. "I am fortunate to find myself in a career that I truly believe in. When you're passionate about the work you do because you feel that it will ultimately help make your community a better place, others will see your drive as genuine. As a leader, appreciate that you don't have all of the attributes needed to meet your objectives. Surround yourself with a complementary team and empower them to find ways to carry the mission forward.
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| | | | | | | | Share all the information in this newsletter with other Nurses! Participate in delivering the message that nurses make great business owners, leaders and mentors! Click on the buttons below and thank you! |
| | | NNBA News - Volume 20; Number 3.5 |
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