If you’re a freelancer or a contractor of any kind, it’s typical to be asked for an estimate or a quote.
And if you’ve been doing business for a while, it’s likely that you’ve heard about price more than just about any other factor in losing an opportunity.
So the pressure is on to sharpen your pencil, find the lowest price and do the best work you can under the circumstances. This leads to a grind and an endless race to the bottom.
The glitch lies in how we interpret the objection about price. What the client is actually saying is, “All things being equal, the other alternative is cheaper, so we went with them.”
But all things don’t have to be equal.
There are plenty of clients who don’t actually want the cheapest choice. They want the best one, and a powerful estimate is the clue they use to choose. Read More |