Subject: NNBA News ~ Top 10 Skills for 2024 ~ Meet Your Speakers ~ Content Marketing

President's Corner

March 1, 2024

Dear Nurses,


Welcome to this issue of the NNBA News! We are excited to bring you a range of articles, interviews, and upcoming events that will empower you to navigate the unique challenges and opportunities that come with blending nursing expertise with entrepreneurial spirit! Whether you are dreaming of launching a healthcare startup, creating a wellness platform, or offering specialized consulting services, nurse entrepreneurship allows you to be the architect of your career.

Featured Articles

LinkedIn’s Global Head of Content Strategy lists The Most In-Demand Skills for 2024. Communication is listed as #1. Each of the articles below in today’s newsletter deals with the importance of leveling up your communication skills.


Copywriting in the traditional sense isn’t really happening that much. Writing? It’s happening more than ever. You’ve heard the saying 'content is king’, right? Well, it’s true. But not just any content, content that ranks. In our second article below, Content Marketing Is the New Copywriting lists the important take-a-ways essential to having your website and socials stand out and be seen.


The knack of persuading others can act as a catalyst for change, open doors, forge alliances, and effect positive change. This article, The Art of Convincing: 10 Persuasion Techniques That Really Work explores the critical components of building convincing arguments.

Upcoming Events

"Empowering Nurses Through Entrepreneurship” the NNBA 2024 Conference is designed for nurses who are thinking of starting a business, those already in business, and nurses that are looking for career alternatives. Nationally acclaimed nurse entrepreneurs, speakers, and business experts will provide nurses with the information, tools and actionable takeaways you need to start your own nursing business or to make your current business more successful, as well as exposing you to a wealth of alternative career options. Don’t miss this event with over 14 dynamic sessions, 4 pre-conference workshops, and eligible contact hours. The complete conference description, agenda, speakers, topics, and hotel information is found here: https://nursesbusiness.com/nnba-2024-conference/

Nurses Business Training Center: Resources

The Nurses Business Training Center gives nurses the information needed to transition from employee to entrepreneur. Module 1 What Business is Right for You? in Lesson 1.5 Specialties and Related Self-employment Ideas lists in detail of over 25 nursing businesses with multiple subsets. As a nurse, your business opportunities are unlimited. Learn more here: https://nursesbusiness.com/product/nurse-membership/  

Exclusive Member Discounts

Membership has its privileges! Being an NNBA member https://nursesbusiness.com/product/nurse-membership/ saves nurses $100.00 on the conference price, $30.00 on each preconference workshop, $200 savings on Conference Exhibitor Tables, and multiple savings off the products and services in the NNBA Store. Save big on your hotel room for the conference in Orlando, Florida July 25th – 27th. Make it a vacation by adding days before or after! This Embassy Suites Hotel gets very busy with vacation bookings. Each suite has a microwave and refrigerator, the hotel serves a free made-to-order breakfast each day and a complimentary evening reception! Hotel rooms are limited, so early registration is advised. A dedicated webpage for the NNBA is available for attendees to book their hotel rooms online here (This hotel is 3.5 miles from Disneyworld).

Ask the Expert: Your Nurse Entrepreneur Questions

How can I share Pro tips and systems I have used in my own nursing business?” There are a few ways this could be shared. You could log into your membership and select the Member Bloggers Welcome. You will see the brief criteria and then a form that you fill in with your blog post. In the about you section, we print up to two outgoing links to where you would like nurses to learn more about you or connect with you. Another option for reaching out and sharing is posting on our LinkedIn Group - NNBA Nurses in Business page and our Facebook Group - NNBA Nurse Entrepreneurship. We love posts that help nurses in business, start-ups, growth and expansion, nurse entrepreneurship trends and strategies.


Do you happen to have any technical questions about email, MS Word, MS Excel, websites, landing pages, opt-in boxes, domain name, hosting accounts, or anything else related to the "Nerd World"? If you do, shoot us an email at answers@nursesbusiness.com and we'll be happy to research it and get back to you! No question is too small.

Nurse Entrepreneur’s Exchange: Spotlight

Meet Renee Thompson, the CEO and Founder of the Healthy Workforce Institute who has been repeatedly published, interviewed, and awarded for her work to eradicate disruptive behaviors in healthcare. Dr. Renee Thompson is a sought-after speaker, author, consultant, and leading authority on creating healthy workforces by eliminating bullying and incivility. Hear how Renee got started on her entrepreneur journey, what obstacles she overcame and how she went on to work with healthcare leaders to cultivate healthy workforces here: https://nursesbusiness.com/renee-thompson-nurse-entrepreneurs-exchange-video-interview/  We are thrilled having Renee provide the NNBA2024 endnote address – “From Risk to Reality: Navigating the Road to Entrepreneurship.”

Nurse Entrepreneur Community News

Meet Your Speakers - Surround yourself with savvy nurse business owners with diverse backgrounds, passions, and pursuits. This committed group of nurse entrepreneurs will leave you energized and equipped to build a thriving business or expand your current business. Nurses that have attended this conference have said it was the most transformative and valuable conference they have ever attended.

Only 5 Exhibitor Tables remain for #NNBA2024 in Orlando! If you are looking to exhibit your nurse owned business, or know a business owner that should be there, here’s the link to sponsorships and exhibitor tables:

https://nursesbusiness.com/nnba-2024-conference-sponsoring-exhibiting-and-advertising-opportunities/

Inspirational Quote

“Surround yourself with the risk takers, storytellers, creators, truth seekers, healers, artists, adventurers, and dream makers, but mostly surround yourself with the people who draw that same magic out of you.” – Brooke Hampton

Stay Connected

Follow us on social media for updates, networking opportunities and the latest by being subscribed to:

Thank you for being part of our growing nurse entrepreneur community. We are nurses celebrating what can be achieved when it comes to business and entrepreneurship!

Unconventionally yours,

 

Michelle

© Michelle Podlesni 2024 All Rights Reserved. This newsletter may not be

reproduced in any form, whole or in part without the author's permission.

Are you a member of the NNBA Nurses in Business Community? If you want to create additional streams of income,

have increased marketability and a competitive advantage in the business of healthcare you can click here to JOIN: https://nursesbusiness.com/product/nurse-membership/

Featured Articles

The Most In-Demand Skills For 2024

 

LinkedIn

As organizations come to grasp the full extent of what AI can do, they’re also coming to terms with all that it can’t do — those tasks that require the uniquely human skills that all businesses need.


That’s the resounding takeaway from LinkedIn’s latest global inventory of the most in-demand skills for professionals.

 

“People skills are going to come more to the center of individual career growth,” predicts LinkedIn VP Aneesh Raman, “and people-to-people collaboration is going to come into the center more for company growth. For leaders, you’ve got to start with communicating clearly, compassionately, and empathetically with your teams.”


Talent development professionals and executives can help employees stay agile in this new world of work by continuing to help employees build mission-critical soft skills. A recent LinkedIn survey found that 9 out of 10 global executives agree that soft skills (aka “human” or “durable” skills) are more important than ever. So, it’s not surprising that communication ranks No. 1 on the 2024 list of overall most in-demand skills.

Read More

Content Marketing Is the New Copywriting


Marketing Insider Group

Step into the ring where the titans of text battle for the crown of audience engagement: copywriting vs. content writing.

 

At Marketing Insider Group, we’ve been front-row spectators and active participants in this evolution, witnessing first hand how the landscape of digital communication transforms.


Gone are the days of one-size-fits-all marketing messages. Today, it’s a nuanced game of chess where every move is about striking the perfect balance between persuasion and information.


As we dive into the heart of copywriting vs. content-writing, we’ll share insights on mastering this delicate dance, ensuring your message not only lands, but also hits the mark. Creating content that engages is about making connections that last through stores that not only speak to your audience, but also speak for them.

Read More

The Art of Convincing 10 Persuasion Techniques That Really Work


aaddicted2success

Persuasion is not as complicated as it may sound. In fact, it is something that we have been practicing since childhood. Do you remember convincing your parents to let you skip school, asking your teacher not to assign homework, or persuading your boss to give you a day off? Well, these are just small examples of what persuasion looks like.


However, in the vast landscape of human communication, the knack for persuading others can act as a catalyst for change, open doors, forge alliances, and effect positive change. Whether you are a professional, a student, or someone engaging in everyday conversations, mastering the art of convincing can be a powerful asset.


This article explores the critical components of building convincing arguments. So, let’s get going.

Read More

NNBA 2024 Preconference Workshops

Learn more about each half-day preconference workshops by clicking on the pictures!

The NNBA is the #1 trusted resource of helping nurses succeed in business. We have been in the business of educating and empowering nurses through entrepreneurial models for the past 39 years. Over the years, we've had thousands of testimonies on the transformative quality of being a member and attending our annual educational conference on nurse entrepreneurship. Nurses make great business owners!

Share all the information in this newsletter with other Nurses! Participate in delivering the message that nurses make great business owners, leaders and mentors! Click on the buttons below and thank you!

NNBA News - Volume 24; Number 3.0

Michelle DeLizio Podlesni - Editorial Director - mdp@nursesbusiness.com

Lou Podlesni - Digital Editions Director - support@nursesbusiness.com