| | Dear Nurses,
Independence Day and 4th of July celebrations are around the corner. What about your Independence Day? Freedom, flexibility, control, and increased income are among the top reasons nurses are starting and expanding their own businesses. If your current work situation no longer fits, or no longer serves the person you’ve become, join us at next month’s conference, and discover how your diverse experience as a nurse translates into high-demand and emerging business opportunities.
The NNBA is passionate about providing nurses information on the career options available through entrepreneurial models. We believe in diversifying, not having all our eggs in one basket, to protect the satisfaction, longevity, and financial strength of our careers. Attending NNBA’s Conference on Nurse Entrepreneurship & Career Alternatives identifies options and concrete models that work for today’s nurses. The sessions and workshops are filled with massive-value content, contact hours, provide high ROI (return on investment), and powerful networking. Established nurse business owners can discover multiple ways to collaborate and expand their current offerings.
Articles of Interest
To have an informed understanding of what Chat GPT is before embracing the technology, read about the pros and cons, and ethical concerns in Chat GPT Will Make Marketing Life Easier and Harder.
Creating content that helps your audience educate, enlighten, or entertain their network is bound to get shared. 3 Keys to Maximizing Content Shareability on LinkedIn explores three ways marketers can maximize their content.
The Home Healthcare market is in the news and it is important for nurse entrepreneurs. The need for services including skilled nursing, hospice care, and hospital-level acute care at home is a very hot market right now as demonstrated in Home Health Care Bidding War article below. Conglomerates lose focus which will provide increased opportunity for highly specialized and care-focused nurse business owners.
Update: On June 26th - Home health and hospice caregiver Amedisys on Monday agreed to a $3.3 billion sweetened cash offer from UnitedHealth Group and scrapped an all-stock deal with Option Care Health.
Click here to read the FAQ and answers about this year’s conference. You do not want to miss it! Throughout the conference a truly unique group of companies and organizations will be exhibiting the latest in services and devices along with educational programs and alternative career options. This will be your chance to closely examine a wide variety of products and services. See them listed below the Articles of Interest.
Join us as we celebrate the nursing profession and 38 years in the business of empowering nurses through entrepreneurship! |
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Unconventionally yours,
Michelle |
| | © Michelle Podlesni 2023 All Rights Reserved. This newsletter may not be reproduced in any form, whole or in part without the author’s permission. |
| Are you a member of the NNBA Nurses in Business Community? If you want to create additional streams of income, have increased marketability and a competitive advantage in the business of healthcare you can click here to JOIN: |
| | | Chat GPT Will Make Marketing Life Easier and Harder
The Trust Web Times
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| Groundbreaking AI ChatGPT has erupted on the collective consciousness as a savior or, depending on your perspective, as satan. Most of us understand, it is probably neither and both. Yet, as more and more people flock to ChatGPT, many declare it remarkable thus attracting even more attention. As the appeal of ChatGPT broadens, there are a plethora of unabashed champions who extoll its virtues yet these converts are unattuned or unconcerned about where it can and will likely to go wrong – functionally and ethically. This is why it is worthwhile to have an informed understanding of ChatGPT before we embrace the technology; the pros; the cons and the broader ethical concerns that should alarm us all. The insights I share here is based on two years of development at our company to understand the important must-know’s of ChatGPT for marketers. Read More |
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| 3 Keys to Maximizing Content Shareability on LinkedIn
LinkedIn
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| Since the dawn of social media, marketers have tapped the enormous potential of shareable content to gain awareness among key audiences. On LinkedIn, highly shared content can be a total game-changer for brands and individuals alike.
What’s the secret to shareable content on LinkedIn?
There’s no gimmick, or “gaming the system.” It’s all about building content and ads around the type of response you want to elicit. It’s about appealing to the motivations that prompt people to share content.
If you advertise or plan to advertise on LinkedIn, also know that advertisers can get free reach on Sponsored Content that gets organically shared. In this way, shareable content has become a secret weapon of sorts for marketers looking to maximize their brand-building budget and boost content ROI.
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| Home Health Care Bidding War
mHealth Intelligence
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| Mergers and acquisitions activity in the home healthcare space is heating up, with numerous organizations vying for a piece of the increasingly profitable pie.
Earlier this year, CVS finalized its acquisition of Signify Health, a home healthcare company, to improve care delivery, lower costs, and boost member engagement and access. Several payers, too, have snapped up home healthcare providers in recent years, with Humana buying Kindred at Home in 2021 and SCAN Group acquiring The Residentialist Group (TRG) last year.
Just last week, M&A in the home healthcare arena intensified further, with UnitedHealth Group's Optum making an unsolicited grab for Amedisys, which had previously entered into a definitive merger agreement with Option Care Health. While Option Care Health's proposal for an all-stock transaction values Amedisys at approximately $3.6 billion, Optum has submitted an all-cash proposal totaling $3.26 billion.
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| | | | | The NNBA is the #1 trusted resource of helping nurses succeed in business. We have been in the business of educating and empowering nurses through entrepreneurial models for the past 38 years. Over the years, we've had thousands of testimonies on the transformative quality of being a member and attending our annual educational conference on nurse entrepreneurship. Nurses make great business owners!
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| | Share all the information in this newsletter with other Nurses! Participate in delivering the message that nurses make great business owners, leaders and mentors! Click on the buttons below and thank you! |
| | | NNBA News - Volume 23; Number 7.0 |
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