Reading Copy Writing Formula will take you at least 15 minutes, but it is well worth your time. The first featured article below is more like a tutorial and is packed full of valuable information about copywriting. In every business I have been involved with during the past 34 years, I have written and published a newsletter. If I knew this information earlier on, I know my copywriting would have been better!

Americans health depends on the well-being of our healthcare workforce. Nurses make up the largest portion of that workforce. Keith Carlson’s article The State of the Nursing Workforce gleans nurses’ responses from Vivian Health’s recent survey. He highlights several factors that have become more prominent post COVID. For these reasons and more, if employers, administrators, and legislators are not listening and effecting change for nurses, perhaps the better option for nurses is to go from being employees to being entrepreneurs.

I’m placing this as the last featured article below because I wanted it to follow the information you would read in the State of Nursing 2024 article. For some reason, in a service business, there is often an expectation to be available for your clients at any hour of the day. Charging More For After Hours Work not only provides creative pricing strategies, it stresses clear communication with customers and identifies important boundaries aligned with the company’s values. This is helpful to keep in mind as we design and grow our business.