Subject: [Tonight] Take A Deep Dive Into Merit Aid

A comprehensive look at merit aid & a new tool to find it.
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Join Us For a Comprehensive Look at Merit Aid 

One of the biggest financial mistakes families make when applying to schools is considering costs AFTER getting in. 
It’s essential that you do it BEFORE your student applies or you can be left making an emotional decision rather than a logical one.

Understanding the differences between institutions, their financial health, and their aid policies can help families craft a well-balanced college list. We’ve developed a special two-part series to guide you on your merit aid search:

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Part 1: An Introduction to College Merit Aid and How to Find It 
Tonight, October 15th at 8:30pm ET
Hosted by Debbie Schwartz, Founder Road2College

Merit Aid - what it is, what it’s not, the types of merit scholarships and a new tool to help you find them

Click HERE register for part one.



Part 2: Expert Panel Discussion on the Role of Merit Scholarships in College Admissions

Sunday, October 25th (new date) at 8:30pm ET
Hosted by Debbie Schwartz, sponsored by GradGuard

Join Jeff Selingo, author of the new book Who Gets In and Why; Kim Clark, veteran higher ed, financial journalist and an assistant director of the Education Writers Association, and a college admissions/financial aid professional (to be announced) as we explore how schools award merit scholarships and your best chances of receiving them.

Click HERE to register for part two.



Admission is free for both webinars. 

Thanks to our sponsor GradGuard, we'll be randomly selecting 50 registrants to receive a free copy of Who Gets In and Why. 

College Insights: Help To Find Merit Scholarships
We have good news - our popular College Data Spreadsheet has been converted to College Insights, an online search site with more data and easier to use functionality.

Here's a sample of what you can search for and compare on College Insights:
  • Schools that offer the best financial aid
  • Schools that are the most generous with merit scholarships
  • Four-year graduation rates
  • Early Decision/Early Action rates and the % of class accepted Early Admissions
  • Regular Decision rates
  • Average net price and sticker price of a school
  • And a variety of criteria that matters most to you and your student, such as: location, test requirements, school size, majors offered, GPA, financial aid forms required, retention rates, endowment per student, and average loan balances
In addition, College Insights not only lets you see the information supplied by colleges, but by also by members of our own community.

Unlock the black box and look at real college offers other students have received at specific schools over the past two years. This information is valuable now to see what students were actually offered by colleges and it is valuable when your student receives his/her offers in the spring.

By comparing your student's offer to other students' offers, you’ll get a better sense of whether you can ask for more aid, and you'll also be returning the favor of sharing information by paying it forward for the next family and those in the future.


My goal is to provide affordable services, insightful information and access to actionable data so your family can make more informed decisions about college.

Feel free to respond to this email with any questions you have.
Debbie Schwartz
Founder, Road2College
I'm a parent, like many of you, navigating college admissions and paying for college. With an expertise in personal finance, analysis, and marketing, I'm working to give families the information and tools to make smarter financial college decisions.
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Debbie Schwartz, Road2College, 19072, Narberth, United States
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