Subject: [Recording] Finding Merit Aid

Watch the recording of our deep dive into merit aid & a new tool to find it.
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Watch The Recording!

It was great to have sooooo many of you attend the webinar on merit aid.

I hope you found it helpful and informative. I apologize for it taking almost 2 hours!! My homework is to find a way to explain this topic in less time, but still share the information you need. 

To help you get through the recording more quickly, here are timestamps to jump to different sections:
  • Introduction: 0 - 5:26
  • What is merit aid: 5:25 - 14:19
  • Automatic Merit Aid: 14:19 - 33:54
  • Competitive Merit Aid: 33:54 - 42:09
  • Talent Based Merit Aid: 42:09 - 48:07
  • What is Enrollment Management: 48:07 - 55:54
  • How To Find Colleges w/Merit Aid: 1:04:28 - 1:54:14

I'm sending a Thank-You to so many of you who purchased College Insights. I've gotten lots of emails with questions and also thanks for developing this type of tool.

To answer the most asked question, the data in College Insights is from:
  • 2019 - 2020 Common Data Sets
  • 2018 - 2019 Student Financial Aid and Endowment data from IPEDS (the most up to date available)
  • Crowdsourced College Offers from 2019 & 2020
  • 2020 - 2021 Academic Year Instate and Out of State Cost of Attendance prices
College Insights: Help To Find Merit Scholarships
We have good news - our popular College Data Spreadsheet has been converted to College Insights, an online search site with more data and easier to use functionality.

Here's a sample of what you can search for and compare on College Insights:
  • Schools that offer the best financial aid
  • Schools that are the most generous with merit scholarships
  • Four-year graduation rates
  • Early Decision/Early Action rates and the % of class accepted Early Admissions
  • Regular Decision rates
  • Average net price and sticker price of a school
  • And a variety of criteria that matters most to you and your student, such as: location, test requirements, school size, majors offered, GPA, financial aid forms required, retention rates, endowment per student, and average loan balances
In addition, College Insights not only lets you see the information supplied by colleges, but by also by members of our own community.

Unlock the black box and look at real college offers other students have received at specific schools over the past two years. This information is valuable now to see what students were actually offered by colleges and it is valuable when your student receives his/her offers in the spring.

By comparing your student's offer to other students' offers, you’ll get a better sense of whether you can ask for more aid, and you'll also be returning the favor of sharing information by paying it forward for the next family and those in the future.


My goal is to provide affordable services, insightful information and access to actionable data so your family can make more informed decisions about college.

Feel free to respond to this email with any questions you have.
Debbie Schwartz
Founder, Road2College
I'm a parent, like many of you, navigating college admissions and paying for college. With an expertise in personal finance, analysis, and marketing, I'm working to give families the information and tools to make smarter financial college decisions.
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Debbie Schwartz, Road2College, 19072, Narberth, United States
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