Harvard admissions data has shown that investing time into college essays is the single most important thing that rising seniors can do to improve their admissions chances.

Only 1 in 5 students applying to selective colleges have compelling essays.

Students generally spend too much time overthinking the "style" portion of their essays.

Colleges look at the "potential for success" when reading student essays. The best way for your student to communicate this is to write about things they've done that illustrate 1 or more of the 5 traits colleges love.