Hello to all my peeps in our Million Dollar Community! As always, I hope this message finds you and yours doing well, and business is booming!
The topic of today's discussion is just that - "business booming," or in this case, NOT booming!
I trust everyone is aware of the Hurricane Helene that destroyed large portions of North Carolina. Well, ironically enough, we launched my broker business in late 2011 in .... wait for is ..... Asheville, NC - pretty much the epicenter of much of the destruction.
The result? In addition to having multiple contractor now sleeping in their cars and eating at makeshift shelters, our business took an immediate 35% gut punch, and by immediate, I mean immediate because our business operating in that area literally has ceased to exist.
Obviously, no one plans for or anticipates losing all or a portion of their business in such manner - going to bed, "business as usual," only lose it the following day.
Although tragic, and especially heartbreaking for many of our contractors and families, there are three key lessons to be learned by everyone as follows:
1. Be diversified. Trust me, a 35% hit to our broker business is a big nut that was completely and instantly eradicated, but fortunately, over these many years we've been expanding into other states and markets, so we remain operational and cash flowing.
Further, personally, I can "eat the loss," but for many of our contractors and families - not so much. The below images are from just one of many contractors who lost their home, their truck, workshops, and, essentially, their livelihood.
| 
