| Happy Sunday to everyone on this beautiful Memorial Day weekend!
This is Dawn again, and I hope my continued messages are not a nuisance while you are, hopefully, relaxing and enjoying time with family and friends. I just want to share as much insight as possible between now and the end of tomorrow, the end of our Memorial Day discount.
Yesterday I shared answers to about a dozen questions we received from a number of people regarding the current promotion, and we are so pleased and happy to be partnering and working with you soon. Those questions were pretty much administrative how-to questions, but this afternoon we received a simple, yet very deep question from Alyssa, who is already in business. She asked:
"How do I know if I need help?"
Alyssa shared some details of her current situation because she is already in business, but although simple, her question is actually very important for a number reasons. Therefore, I wanted to share my response with all of you in the event some of you share similar sentiments:
"Thank you for contacting us and sharing details of your current situation, Alyssa, and no, your question is not ridiculous. In fact, I would say it is just the opposite. It is a very good and legitimate question, especially for someone like you who is already in business and is making some progress.
In response, the first thing I would ask is "are you where you want to be financially?" This is your third year, and you already added another vehicle this year, all of which sounds good, but are you generating the amount of money and margins that you desire? If not, I would ask you, can you do better? If the answer is "yes," and you believe you can do better, but not sure how or where, then I would argue it would be an ideal time to enlist Joel's help.
The second thing to ask is "are you happy with the type of work you are performing?" You don't mention if you are performing broker work, private pay work, if you have any direct pay contracts or service agreements, or any percentages thereof, but if you are not generating the type of work or serving the type of clients that can offer a greater per-trip ROI and add greater value to your business, then again, I would argue it is time to enlist Joel's help.
Next, I would ask you to consider if your business is increasing in value. You have added some vehicles, which is great, but vehicles are also depreciating assets. However, if you are effectively building a brand and adding contract and direct pay work, you are building an asset that will continue to increase with the growth in revenue and accounts. If the answer is "no," or you simply are not sure, then yes, I would argue it is time to enlist Joel's help.
These are just three very basic indicators to consider, Alyssa. You can choose any metric you like, but in short, simply ask yourself "Are you where you want to be and are you headed in the direction you want to go?" If the answer is no, it is time for help.
Thank you again for contacting us with your great question. Please let us know if you have any other questions and we will do our best to be of assistance."
Thank you all again for your great questions and emails. If you have any questions, please let us know.
Thank you, Dawn Velasquez Support Team |
