There’s this one principle in writing…

It’s called “show, don’t tell”.

Meaning...

Don't say:

"I was scared".

Instead show it:

"I could feel my heart race, legs shake & stomach crumble..."

This is the rule that differentiates bad writing from good writing.

A rule that wins you prizes.

It makes you a best-selling author.

And gets you invited to talk shows...just like that.

But what if I tell you that this can also get you jobs?

No, I’m not joking.

It may even save your resume.

At least from being tossed in the dustbin.

So, what do you usually do?

• "Worked 10 years as an event manager."

• "Have been coding for 15 years."

• "Managed a team of 35 employees."

And these are mere claims.

Absurd statements.

You can make it better.

Here’s how:

Instead of telling them what you did, show them.

For example:

• Don't say "Worked 10 years as event manager". Say "Organized 50+ events that increased client retention by 30%."

• Don't say "Have been coding for 15 years," say "Developed software that cut downtime by 40% and is used by 1 million users."

• Instead of "Managed a team of 35 employees," say "Led a team of 35 to complete projects 3 months ahead of schedule."

Small change, but makes a BIG difference.

If you liked this email then you'll love the dedicated masterclass I'm conducting on career branding.

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