Hello Friend,

Social media is full of content where people talk about the importance of Niche.

Most people think that it's only for freelancers & entrepreneurs.

However, having a niche is equally important for every jobseeker & working professional.

Niche is your topic or domain of expertise. It is your "ZONE OF GENIUS"

Here are 6 reasons why you must focus on your NICHE if you are a job seeker or working professional👇

1- It Insures you against poor Career Decision

 If you have a clear idea about what you want, you can focus your efforts in the right direction making fewer mistakes

2- It helps you find your ideal EMPLOYER/JOB/CLIENT

Rather than chasing any random employer or client, you attract only those who need your skills, expertise & services. those you want to serve & who can bring you opportunities

3- It brings out your Authentic Self

Your niche expresses your authenticity - your true story. People want to connect with people who have an air of authenticity

4- It establishes your Identity & your Brand

Your niche comes from your strengths & this awareness can help you do your work in your own flavor & style thereby making you stand out as a BRAND

5- It makes you more MONEY

Your specialized services & skill set will attract the right audience who will be willing to pay you for your premium expertise

6- It reduces Competition

"The more generic you are the more competition you attract"

While being in your niche you encourage collaboration from experts in your industry

Let me know which reason will now motivate you to identify & focus on your niche if you haven't yet 🙋‍♀️

Also, you can join me in my MASTERCLASS tomorrow, SUNDAY 14th NOV at 4:00 PM to learn -

How to build your Professional Brand around your niche

Here's your access link