Your personal or career branding is no different than the branding of any products or services.
You are a human product
You are a business of one.
Whether you are looking for employment or business, people will check your reputation (both online & offline).
You already are a brand. You already have a reputation or image in the eyes of others.
What's important is to👇
📌Be aware whether that image/ brand is consistent & in alignment with who you really are.
📌 Identify if that brand is bringing you the results you expect or desire.
Here are 4 essentials you must focus on to establish yourself as a knowable, likeable, trustable & valuable brand especially on social media 👇
It's not just about the number of followers, it's about
1- Creating insightful CONTENT
👉 Your audience want to know how you think, feel, act & behave
2- Building TRUST
👉People buy product or services from people they trust. Build relationships not transactions.
3- Generating INTEREST
👉The attention span of average human being is 8 seconds so be interesting & look appealing
4- Focussing on ENGAGEMENT
👉 The more you engage with your audience the more awareness you create about yourself. Give before you ask.
Are you creating a brand people want to associate with?
Are you bringing in valuable content people love to engage with?
Are you building relationships people can value & trust?
Are you projecting yourself as an interesting & appealing brand that people would want to work with?
📌If not, you can start today infact, at this very moment.
Which one of the 4 essentials you need to work upon?
To your Brand's Success
Sakshi Chandraakar