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My hubby and me saw Paddington 2 a couple of weeks ago... #bigkidatheart
Absolutely brilliant, life affirming movie!
And very funny too :)
But last weekend we made the mistake of going to see Justice League...
"Mistake?"
"But you're a geek!"
"You love comic book movies!"
"You ARE their target audience!"
Yes, but somehow they contrived to absolutely miss the mark!
And are alienating fans like me in a single bound!
The know-like-trust factor for DC movies has just hit rock-bottom for me...
Which is something I'm sure you'll agree is not something you want to happen with your own leads and customers...
So how do you establish rapport with your leads, so they become BUYERS…
Even if they've never heard of you before?
You COMMUNICATE with them…
Think about this for a moment…
You’re walking down the street when a total stranger comes up to you and says, “Hey, you just gotta try the coffee at Jitters Coffee shop, it’s the best”…
You probably won’t pay much attention…
In fact you’ll probably just keep walking…
But what happens if you are walking down the same street and a friend or family member comes over and tells you the EXACT same thing?
The chances are that you will consider trying Jitters coffee, or at least chat with them about it…
What’s the difference?
You know the person in the second example and therefore you respect their opinion a gazillion times more than that of a total stranger.
Marketing online is no different…
You can build a relationship with people who subscribe to your email list…
And by emailing them regularly with valuable advice and tips, you will warm them up to become customers and eventually lifelong fans.
Sounds simple enough?
But How Do You Get Potential Buyers To Sign Up To Your List?
If you said give away a "lead magnet" or "freebie", you'd be right...
But How Can You Possibly Know The Best Lead Magnet To Create?
That's where my Buyer Magnet course comes in...
It will guide you step by step to build an irresistible opt-in gift that will:
- Demonstrate your value and position you as an authority in your niche
- Help you build your own, highly targeted, FREE traffic source that YOU control – ie your email list
- Help convert your leads into buyers and lifelong fans
- Build your business while you sleep
Set up correctly, it will attract buyers on autopilot :)
Sound good?
The course normally sells for $34, but I'm trying an experiment...
Until midnight (EST) on Friday you can get it for half price.
As always, any questions, just hit reply.
May the Force be with you!
Sally
PS Click here to get my step-by-step guide to creating an irresistible lead magnet, including an 80 page PDF and 12 videos (voiced by my hubby) for half price until midnight on Friday:
https://marketingeekery.convertri.com/buyermagnet
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| | About the Author
Hi there! I'm Sally Lazarus! I'm an Online Marketer, wife, mother and massive geek…
I started out as a programmer many moons ago, before the Internet as we know it was born… No, not when dinosaurs roamed the Earth! How rude! :P
I've been working online since late 2011. I don't claim to be some sort of guru, but I aim to make the techie stuff easier for you by sharing my best tools, tips, tricks and step-by-step methods to help you get things done more quickly, leaving you more time to do the stuff that actually makes money.
I'm an ethical marketer and always check things out properly before I share them with you. I wouldn't recommend anything that I didn't believe in or wouldn't use myself :)
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