| My hubby and I went to see Rogue One: A Star Wars Story at the weekend.
We weren't disappointed. It's a fantastic movie! :D
Whether you're a fan or not, there are valuable marketing lessons to be learned from Star Wars...
The Force Awakens relaunched the franchise last year and became a massive hit.
But how could Rogue One possibly follow the return of old favourites such as Han, Chewie, Leia, C-3PO and R2-D2?
Sure there are a few cameos in Rogue One, but in the main all the characters are new ones...
So it was up to the mighty Star Wars marketing machine to get the fans excited to see it.
How did they do that?
1. They built excitement with trailers - just like the pre-launch videos you see with Internet Marketing
Over the years Star Wars has built up a huge fan base.
So who isn't going to at least watch the trailers?
They HAD to have the look and feel of the Star Wars universe to spark interest.
And they did... But then...
2. They announced that Darth Vader would be in the movie...
This sent the fans wild with excitement and Rogue One looks set to be a big hit.
Disney knew exactly what their fans wanted and they gave it to them.
You can copy this (on much smaller scale!) with your marketing.
You just need to build up a list of raving fans and then give them what they want.
Simples! :)
But if you need some guidance getting started, then Kevin Fahey launches a system tomorrow that he has spent 8 years developing.
A system that allows you to build a six figure income online, even if you’ve never made a dime before.
Obviously six figures won't happen overnight, but Kevin will show you a fast, foolproof method for generating leads and sales in just 24 hours or less...
With a traffic budget as low as $5 :)
So if you're sick of spinning your wheels and want to make 2017 your year to succeed, look out for my email tomorrow.
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| | About the Author
Hi there! I'm Sally Lazarus! I'm an Online Marketer, wife, mother and massive geek…
I started out as a programmer many moons ago, before the Internet as we know it was born… No, not when dinosaurs roamed the Earth! How rude! :P
I've been working online since late 2011. I don't claim to be some sort of guru, but I aim to make the techie stuff easier for you by sharing my best tools, tips, tricks and step-by-step methods to help you get things done more quickly, leaving you more time to do the stuff that actually makes money.
I'm an ethical marketer and always check things out properly before I share them with you. I wouldn't recommend anything that I didn't believe in or wouldn't use myself :)
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