| Yesterday, I was busy working on a Facebook Ad to promote my squeeze page.
I haven't used Facebook Ads in a while, so I spent some time getting to grips with the new FB Power Editor and reading up about targeting...
I created an image at the recommended size and uploaded it to my site as the "social image" (ie the image that Facebook shows when the link is shared)
You have to be careful not to use too much text with a Facebook ad image, so I checked it with their tool, which you can find here:
https://www.facebook.com/ads/tools/text_overlay
After a bit of jiggery pokery, I managed to get it to fit the "your ad will run normally" category.
Ok, so far, so good...
I then spend a good long time playing with different audiences which seemed to swing wildly from "too specific" to "fairly broad" with no logical sense...
Already frustrated by this point, I filled in the rest of the ad fields & ad copy...
And then the ad manager threw a wobbly and lost all my text, including a large chunk of my ad copy!!!
I really wanted to get it finished, so I delayed dinner by another half an hour to rewrite it and then uploaded it for review...
Fifteen minutes later, Facebook had disapproved it! "Doesn't comply with our policies". Aargh!!!
I can't tell you how frustrated I was at this point as there didn't seem to be any guidance as to what specifically I had done wrong (at least not on my smartphone)...
Thankfully, when I logged into the Power Editor this morning, there was some actual info on what I'd done wrong - I'd used the "Display Link" box wrong. Oops! Won't touch that again!
Anyway, I've also removed the exit pop from my page as that's against their policies too and made a few edits to the copy, which has probably improved it, tbh, so maybe it was a blessing in disguise? Lol!
Fortunately, it's been approved this time. Yay! :)
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| | About the Author
Hi there! I'm Sally Lazarus! I'm an Online Marketer, wife, mother and massive geek…
I started out as a programmer many moons ago, before the Internet as we know it was born… No, not when dinosaurs roamed the Earth! How rude! :P
I've been working online since late 2011. I don't claim to be some sort of guru, but I aim to make the techie stuff easier for you by sharing my best tools, tips, tricks and step-by-step methods to help you get things done more quickly, leaving you more time to do the stuff that actually makes money.
I'm an ethical marketer and always check things out properly before I share them with you. I wouldn't recommend anything that I didn't believe in or wouldn't use myself :)
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