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A long time ago in a studio far, far away, 20th Century Fox made one of the lousiest business decisions – ever...
In 1973, George Lucas negotiated a deal with Fox Studios on a film he wanted to direct – sort of a space western.
Fox had offered him $500,000 to direct, but George offered to do it for just $150,000 if they would grant him all merchandising rights as well as rights to all sequels...
Fast forward to today and combined revenue from merchandising and sequels of Star Wars is an estimated at around $42 billion!
Yep, that’s right – Fox lost BILLIONS to save $350,000!
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| | So when you create a product, don’t stop there or you’ll be leaving most of your profit on the table...
Create an upsell, a downsell, a continuity program, a coaching program and yes, sequels and updates :)
You work hard to get your initial product sold, so why not use the goodwill you’ve earned to sell even more?
And help people more in the process :)
Take a lesson from George Lucas; the big money isn’t in the main product, it’s in everything else that comes after :)
As always, any questions just hit reply :)
May the Force be with you!
Sally
PS Remember to join my Marketing Geekery Facebook group here:
https://www.facebook.com/groups/marketingeekery/
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| | About the Author
Hi there! I'm Sally Lazarus! I'm an Online Marketer, wife, mother and massive geek…
I started out as a programmer many moons ago, before the Internet as we know it was born… No, not when dinosaurs roamed the Earth! How rude! :P
I've been working online since late 2011. I don't claim to be some sort of guru, but I aim to make the techie stuff easier for you by sharing my best tools, tips, tricks and step-by-step methods to help you get things done more quickly, leaving you more time to do the stuff that actually makes money.
I'm an ethical marketer and always check things out properly before I share them with you. I wouldn't recommend anything that I didn't believe in or wouldn't use myself :)
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