...
If you read yesterday's email, then you're in a tiny minority and probably had to rescue it from your Spam folder...
I suspect that the subject line taken from the resource I shared set off alarm bells.
I'm not proud...
But it just goes to show that you should always use a bit of common sense in your marketing...
Mine apparently went missing yesterday in my poor choice of subject line... Doh!
I still believe that the 164 Best Email Subject Lines I shared will be a great reference if you are sensible... (unlike me!)
So here's a repeat of yesterday's email, so if you already read it, there's nothing new.
Tuesday's Email
If you missed Monday's email I told you why I've been AWOL for nearly a year.
I definitely wasn't abducted by aliens ;)
The truth is that I've been plagued by health issues...
But I've made a commitment to get back on the horse, so here I am again :)
*waves*
If you don't want to hear from me anymore, there's an unsubscribe link at the end of this email, but I'll be sad :'(
But I really wanted to share this great article with you.
If you opened this email...
And unless you are psychic, you did...
Then that's most likely because us humans have a strong need for closure.
We don’t like having gaps...
...wait for it...
...wait for it...
in our knowledge.
See what I did there? Heh!
Anyway, if you use an open-ended subject line, then your subscribers will be curious and feel the need to click to find out what they might be missing
That's also why TV shows make use of the cliffhanger to leave you in antici...
...pation and keep you tuning in for the next episode.
But that's not the only way to improve your open rate...
There's 11 more in this article: |
