| ...
Good. Actually, great! Here's what you do…
Start a blog.
From day 1, explain that you know nothing about your new topic (eg cooking) but you're on a quest to learn.
Tell your readers you have a specific outcome or goal in mind - maybe how to make the world's best cupcakes.
Invite the reader to make the journey with you.
Now start reading everything you can get your hands (or eyes) on.
Buy and use the products in your niche.
Write about what you learn, and about your experience with the products.
Recommend the good ones. (Affiliate commissions, yay!)
Don't be afraid to say what you don't like about the bad ones.
It's opinions that make you stand out and help your readers to connect with you.
Once you've got a few blog posts, start asking experts in your niche for interviews.
If you're too shy or nervous at first, you can start with email interviews and work your way up to audio interviews.
But it's not as scary as you think. I promise :)
You become the researcher / reporter, and you let the experts handle the heaving lifting.
Plus you get to leverage their name and experience. Hehe! :)
Soon you know more than 95% of other people.
Soon YOU'RE the expert.
And you never had to lie about knowing stuff you didn't know when you got started.
In fact, you got to be honest and true to yourself the entire time.
And now you've built a tremendous rapport with your audience who feel that you're just like them.
When you use this formula, your readers will trust you and they'll act on your advice, whether that's to buy an affiliate product you recommend, buy your own products or eventually pay you to coach them.
And it all starts with a blog :)
Have you got one? Do you have the techie skills to set one up and keep it secure?
Just hit reply and let me know. I won't bite... unless you're made of chocolate frosting ;)
Or even better, join my free Facebook group where you can ask as many questions as you like.
Just go here and request to join:
https://www.facebook.com/groups/marketingeekery/
See you in there!
May the Force be with you!
Sally
PS If a clown farts does it smell funny? ;)
Yeah, that was terrible... sorry...
|
| | About the Author
Hi there! I'm Sally Lazarus! I'm an Online Marketer, wife, mother and massive geek…
I started out as a programmer many moons ago, before the Internet as we know it was born… No, not when dinosaurs roamed the Earth! How rude! :P
I've been working online since late 2011. I don't claim to be some sort of guru, but I aim to make the techie stuff easier for you by sharing my best tools, tips, tricks and step-by-step methods to help you get things done more quickly, leaving you more time to do the stuff that actually makes money.
I'm an ethical marketer and always check things out properly before I share them with you. I wouldn't recommend anything that I didn't believe in or wouldn't use myself :)
|
| |
