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You may remember that way back in the dark ages - aka Wednesday - I shared a link to a Periodic Table of 100+ Free Marketing tools...>> https://lazlikes.com/100tools <<
But what you didn't know, however, is that that inocuous looking link was actually rather special and allows you to do something very clever 😎 #mysterious
Yet it seems that very few people know about this strategy...
What if I told you that it is possible to share a link that will allow you to build a custom audience of everyone who clicked that link?
Which would allow you to retarget them...
On Facebook, Google, Twitter and more...
This is great for you because a retargeting campaign works out MUCH cheaper than a campaign that targets everybody and their pet alien... 👾
And what if I told you that you don't even have to use your own content? 😯
You can drop a pixel directly via the link you share! |
| | That's exactly what I did with the lazlikes link I used to share the 100+ Free Tools resource.
I setup a Custom Audience in Facebook before sharing the link.
And now I am building a list of people who clicked that link, who I KNOW are interested in free marketing tools.
And I didn't even write the content that they are being sent to!
And you can do the same with your niche / topic.
Clever huh? 🤓
So if you want to do the same as me and build a retargeting list using a link to other people's content...
I'll tell you how next time!
Only kidding... 😅
You can do it with this with a clever tool like Switchy...
And it's currently on a lifetime deal with the lovely people at AppSumo
Not only does it allow you to retarget everyone who clicks your link with ultra-specific ads...
It also lets you edit the title, domain, description and image so your links really stand out!
It was a no-brainer when I grabbed myself a copy earlier this week.
So simple and yet so powerful!
And very much geek approved! 🤓
As always, just hit reply with any questions.
May the Force be with you!
Sally "I retarget now. Retargeting is cool" Lazarus
PS I learned this strategy from Mark Thompson who is pretty much the smartest (and nicest) marketer I know.
He has a video that explains all about Link Retargeting as a tiny part of his 21-video Repurpose Your Content course.
It includes his guide to creating a content engine in 5 minutes that will provide you with content ideas when you need them!
Find out everything you get here
I didn't realise when I planned this, but I believe it comes out of launch mode tomorrow, so grab it quick before the price rise.
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| | About the Author
Hi there! I'm Sally Lazarus! I'm an Online Marketer, wife, mother and massive geek…
I started out as a programmer many moons ago, before the Internet as we know it was born… No, not when dinosaurs roamed the Earth! How rude! :P
I've been working online since late 2011. I don't claim to be some sort of guru, but I aim to make the techie stuff easier for you by sharing my best tools, tips, tricks and step-by-step methods to help you get things done more quickly, leaving you more time to do the stuff that actually makes money.
I'm an ethical marketer and always check things out properly before I share them with you. I wouldn't recommend anything that I didn't believe in or wouldn't use myself :)
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