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Last week I told you that there's a way for you to build a retargeting list using a link to other people's content... 😯
This works by dropping a tracking pixel such as one for Facebook, Google, Twitter via the link that you share.
Like me (until recently) you might think that the only way that someone could be added to your custom audience was if they visited a web page that you own.
For this to happen you would have to own the content and have added your Facebook (or other) pixel to the page.
When someone visits a particular page, the pixel fires and they are added to a custom audience that you have already setup in Ads Manager.
Now this is pretty cool in itself...
But did you know that you can pixel them with the link itself? 😯
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| | And that means that you can share a link to other people's relevant content and still get the pixel to fire!
Which means less work writing content for you!
Yay! 😀
And once you have a custom audience, it's very easy to run a cheap Facebook retargeting campaign to that audience.
You already know they like the content you shared because they clicked on it...
So send them to a sign-up page to get a freebie on the same topic and build your email list!
Or encourage them to join your relevant Facebook group.
You could even send them to your blog review of an affiliate product on the same topic.
❓ So how do you do you drop a pixel with a link?
There are various ways to do this, but there's a clever tool called Switchy that is currently on a lifetime deal with the nice people at Appsumo
Not only does it allow you to retarget everyone who clicks your link with ultra-specific ads...
It also lets you edit the title, domain, description and image so your links really stand out!
So simple and yet so powerful! 💪
As always, just hit reply with any questions. I promise I won't bite unless it's a Monday and there's an 'r' in the month 😉
May the Force be with you!
Sally "finally wrote an email on a Monday" Lazarus
PS I learned this strategy from Mark Thompson who is pretty much the smartest (and nicest) marketer I know.
He has a video that explains all about Link Retargeting as a tiny part of his 21-video Repurpose Your Content course.
It also includes a great guide to creating a content engine in 5 minutes.
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| | About the Author
Hi there! I'm Sally Lazarus! I'm an Online Marketer, wife, mother and massive geek…
I started out as a programmer many moons ago, before the Internet as we know it was born… No, not when dinosaurs roamed the Earth! How rude! :P
I've been working online since late 2011. I don't claim to be some sort of guru, but I aim to make the techie stuff easier for you by sharing my best tools, tips, tricks and step-by-step methods to help you get things done more quickly, leaving you more time to do the stuff that actually makes money.
I'm an ethical marketer and always check things out properly before I share them with you. I wouldn't recommend anything that I didn't believe in or wouldn't use myself :)
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