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Yesterday, I left you hanging regarding how to hook your email subscribers forever...
Imagine you get a new subscriber on your list who doesn’t know you from Adam.
How are you going to hook him forever?
By using open loops!
Don't start at the beginning of the story. No, no, no!
Beginnings are boring.
They set up all the stuff we need to know and…. snore.
Instead, start in the MIDDLE of the story and fill in the back story as you go.
This immediately hooks your new subscriber into reading your first email to the end.
Write a 4 to 5 day email sequence that introduces you to your new subscribers, along with your product or service.
Tell the story of how you were struggling to do “X” and how you eventually found the solution or answer.
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| | And start that story at a low point...
Wherever the action is just before you have your significant breakthrough.
It’s the part where there is a bit of drama and a situation that looks B.A.D.
This will hook your subscribers into reading your email. Fill in your back story as you go.
This will help your new subscribers relate to you and understand what you went through is the same thing they’re going through now.
Show them via your story that you came out the other side because you found the solution and you’re willing to share it with them.
As you're writing your story, you'll probably notice several places that are perfect for cliffhangers...
Maybe you were so broke you were terrified you would become homeless...
Or you were so sick you thought you were dying...
Or losing the love of your life… you get the idea.
Tell them how terrible things were for you and what you went through, yet here you are.
Maybe you had a breakthrough idea…
Or you met a mysterious stranger…
Whatever it was, you’ll tell them tomorrow!
Continue to do this every day, overlapping your emails so they unfold into one complete story.
Walk your subscribers through your story so they can relate to you and want to listen to you.
Because most marketers completely fail to do this and lose a wonderful opportunity to connect with their new subscribers.
At the end of your email sequence, offer the solution to their problem, which is your product or service.
Build it up and get them excited about it, and then make them an offer they can’t refuse.
Storytelling with cliffhangers conditions your audience to look forward to your emails, open and read them and click your links.
They feel they know you and can trust you.
Beginning your relationship with your new subscribers in this way can make a tremendous difference in the lifetime value of your customers :)
As always, any questions just hit reply :)
May the Force be with you!
Sally
PS I learned this and much much more in Serious Marketers Only.
Click here to join
With 40+ courses, it is everything you need to create and grow your online business in one place!
And if there's something you need to know, just ask and Mark or Tim will often do you a video or even a whole course on it!
It is honestly the best business investment I have ever made! I have learned so much :)
Never buy another expensive course again!
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| | About the Author
Hi there! I'm Sally Lazarus! I'm an Online Marketer, wife, mother and massive geek…
I started out as a programmer many moons ago, before the Internet as we know it was born… No, not when dinosaurs roamed the Earth! How rude! :P
I've been working online since late 2011. I don't claim to be some sort of guru, but I aim to make the techie stuff easier for you by sharing my best tools, tips, tricks and step-by-step methods to help you get things done more quickly, leaving you more time to do the stuff that actually makes money.
I'm an ethical marketer and always check things out properly before I share them with you. I wouldn't recommend anything that I didn't believe in or wouldn't use myself :)
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