And we are hooked.
We can’t wait to see the next episode.
If we’re watching a TV show, we are guaranteed to watch the next episode as soon as it's on even though we have to wait an entire week to see what happens...
And if we’re binge watching on Netflix, we immediately start watching the next episode, even if it’s 1am and we need to go to work in a few hours.
So how do these shows get us hooked?
With something called an open loop.
Us humans like our stories to be neat and tidy. There should be a beginning, a middle and an end.
But when we only get the beginning and middle but no end, it drives us crazy.
We have to know what happens next. And that’s why we tune in again.
In the next episode, the cliffhanger from the previous episode gets resolved.
Then the story continues and we're happy until all of a sudden, OMG!!
Something else BIG happens and now the show is over and we are once again salivating for the next episode.
So how do you use this to hook your new subscribers forever?
I'll tell you next time! ;)
As always, any questions, just hit reply.
May the Force be with you!
Sally
PS Want to learn more stuff like this? Join me in Serious Marketers Only
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And if there's something you need to know, just ask and Mark or Tim will often do you a video or even a whole course on it!
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