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Although since you did, I have something for you...
But first, if you missed my email yesterday, I explained why I've been AWOL for nearly a year.
I definitely wasn't abducted by aliens ;)
The truth is that I've been plagued by health issues...
But I've made a commitment to get back on the horse, so here I am :)
*waves*
If you don't want to hear from me anymore, there's an unsubscribe link at the end of this email, but I'll be sad :'(
It's been a heck of a busy day today, and I'm pooped!
But I really wanted to share this great article with you.
If you opened this email...
And unless you are psychic, you did...
Then that's most likely because us humans have a strong need for closure.
We don’t like having gaps...
...
...
...
in our knowledge.
See what I did there? Heh!
Anyway, if you use an open-ended subject line, then your subscribers will be curious and feel the need to click to find out what they might be missing
That's also why TV shows make use of the cliffhanger to leave you in antici...
...pation and keep you tuning in for the next episode.
But that's not the only way to improve your open rate...
There's 11 more in this article: |
| | About the Author
Hi there! I'm Sally Lazarus! I'm an Online Marketer, wife, mother and massive geek…
I started out as a programmer many moons ago, before the Internet as we know it was born… No, not when dinosaurs roamed the Earth! How rude! :P
I've been working online since late 2011. I don't claim to be some sort of guru, but I aim to make the techie stuff easier for you by sharing my best tools, tips, tricks and step-by-step methods to help you get things done more quickly, leaving you more time to do the stuff that actually makes money.
I'm an ethical marketer and always check things out properly before I share them with you. I wouldn't recommend anything that I didn't believe in or wouldn't use myself :)
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