Market To Who Matters. Email marketing is an essential component of a marketing strategy for any kind of business. It does not matter if you own a brick-and-mortar shop, or you sell your products via an e-commerce website. It allows you to better communicate with your customers, inform them about the launch of new products, attract them with customized offers, and much more... to turn a lead into a prospect and the prospect into a customer who finally becomes a repeat customer buying over and over again. |