Subject: The Nuts and Bolts of Elevating Your Dojo's Brand...
The Nuts and Bolts of Elevating Your Dojo's Brand...
December 5th, 2016 at 5:41 am CDTFriend, Last week we started a new series on brand and image for martial art schools. In previous emails I wrote to you about a lot of internal stuff. For example, why you might resist working on your image, and how that affects others. I'm going to ...
Random Video Friday: CTE in MMA, Buakaw, and Floppers...
December 2nd, 2016 at 5:32 am CDTFriend, So, it's random video Friday again, and here's what I have for you... First up, this video provides a very succinct history of MMA, and it explains why more recent rule changes have resulted in increased brain injuries among fighters: https:/ ...
How Improving Your Dojo's Brand Helps Others...
December 1st, 2016 at 12:38 pm CDTFriend, Yesterday I discussed the "internal game" of improving your brand and image. If you missed it, the gist of it was that if you are your brand, then the first step to improving your brand is to improve you. When I was first starting out I had t ...
The Dark Side of Being Your Dojo's Brand...
November 30th, 2016 at 9:22 am CDTFriend, You might have heard it said before, but it's true. You are your brand. Now, eventually you might be able to transcend that status, but when you're the owner of the business and the main person who is delivering services to your clients, well ...
Brand, Image, and Growing Your Dojo...
November 29th, 2016 at 5:13 am CDTFriend, Alright, now that all the Black-Cyber-Whatzit-Day stuff is out of the way, it's time for a new email series. So, I've decided to spend the next week or two writing to you about brand and image, and how that relates to marketing your dojo. As ...
Cyber Monday Special on Growing Your Dojo in 2017...
November 28th, 2016 at 7:13 am CDTFriend, Well, it's Cyber Monday, and since I skipped having my yearly Black Friday sale, I figured I'd better send you some kind of deal today. If you're a past or current member of my martial arts business coaching program, you've already been heari ...
The Defense To A Choke Defense...
November 25th, 2016 at 7:15 am CDTFriend, I'm relaxing with the family, so I don't have a whole lot for you today. However, I did find this defense to a choke defense from Master Ken. Enjoy: https://youtu.be/9FLGwvRxjzc Until next time, Mike MassieMartialArtsBusinessDaily.com Quick- ...
Happy Thanksgiving from Mike Massie...
November 24th, 2016 at 7:07 am CDTIT’S THANKSGIVING, SO I WANTED TO SAY... ...
How To Deal With Toxic Students...
November 23rd, 2016 at 7:37 am CDTFriend, Alright, let's talk about how to deal with toxic students. Dealing with toxic students and clients is a three-part process. For those of you who study the psychology of self-defense, this is going to be very familiar ground for you. Let's beg ...
How To Recognize Toxic Students In Your Dojo, Part 2...
November 22nd, 2016 at 6:08 am CDTFriend, In yesterday's email, I briefly mentioned some of the tactics that low-level grifters and non-violent sociopaths use to manipulate and coerce people into doing what they want. Before I provide you with a few practical strategies for dealing w ...