Subject: Random Video Friday: History of Karate, & "Street" BJJ?
Random Video Friday: History of Karate, & "Street" BJJ?
March 24th, 2017 at 8:19 am CDTFriend, It's another random video Friday at the Best Damned Martial Arts Business Newsletter, and here's what I dug up this week... History of Okinawan Karate This first video outlines some intriguing historical facts regarding the development of mod ...
Which Comes First, The Dojo or the Profit?
March 23rd, 2017 at 7:07 am CDTFriend, A question that people seem to be asking me a lot lately has to do with space. When a school owner figures out their marketing and they get more students, they always want to look at renting a bigger space. But, more space won't solve the pr ...
"How Long Does It Take To Get A Black Belt?"
March 22nd, 2017 at 6:12 am CDTFriend, "How long does it take to get a black belt?" How many times have you heard that as an instructor? People in the West seem to be preoccupied with symbols of achievement and success, forgetting that the symbol is worthless if the journey to ea ...
How I Almost Lost My Dojo To A Con Artist...
March 21st, 2017 at 6:13 am CDTFriend, I've spoken to a couple of instructors recently who related stories of getting screwed on bad deals by dishonest people. Early on as a school owner, I had my own brush with a con artist, and it nearly cost me my school. My advice to you if yo ...
Why You Need To Market Your Dojo All The Time...
March 20th, 2017 at 6:01 am CDTFriend, Here in the States spring has almost sprung, and the kids are going to be out of school in another month or two. So, are you planning on cutting back on your marketing when summer rolls around? Reason I ask is because a lot of martial art sc ...
Let's Breakdown the Breakdown: Gracie Self-Defense...
March 17th, 2017 at 6:58 am CDTFriend, It's another Random Video Friday here at the Best Damned Martial Arts Business Newsletter. And, I've decided to breakdown a breakdown video today... I know what you're thinking: "Oh man, Massie's going to dissect some Gracie self-defense mov ...
Can You Make A Living Teaching Hardcore Martial Arts?
March 16th, 2017 at 6:43 am CDTFriend, "I can't make a living teaching my style. It's too hardcore." If I had a dime for every time I heard that, well... I'd have a $5 roll of dimes. But still, I've heard it often enough for it to annoy me. The truth is it doesn't matter how "hard ...
How To Beat Your Dojo's Competitors...
March 15th, 2017 at 6:50 am CDTFriend, Competition can be good when you're running a dojo. And while I sometimes hear martial art school owners expressing concern over the competition in their areas, the truth of the matter is this... Most school owners are absolutely clueless whe ...
The Power of Properly Pricing Intro Courses...
March 14th, 2017 at 6:02 am CDTFriend, The best thing about coaching martial art school owners is hearing their success stories. Recently, I've had clients report the following:One client sold 77 paid trials over the holidays -Another client enrolled ten students in one week, for ...
How To 80/20 Your Dojo...
March 13th, 2017 at 7:03 am CDTFriend, One of the most common challenges school owners have is dealing with overwhelm as their dojos grow. Don't get me wrong, having a dojo that is growing is a wonderful thing. But when things really start to pick up, or when you hit that point wh ...