Subject: Back to Dojo Basics #3...
Back to Dojo Basics #3...
May 8th, 2017 at 7:04 am CDTFriend, "I don't care to talk about money with students." "I don't like selling." "I just want to teach... I don't want to deal with all that other stuff." Over the years I've heard hundreds of variations on this theme, spoken by everyone from brand ...
That One Student...
May 5th, 2017 at 7:28 am CDTFriend, No matter what your style, there's always going to be that one student in every class who gets under your skin. Everyone has experienced this, either as an instructor or as a student. For me, it's the guy who always wants to play around and m ...
Back to Dojo Basics #2...
May 4th, 2017 at 9:23 am CDTFriend, Alright, let's talk about sex... Did I get your attention? Good, because what I'm really going to talk about is NOT sexy, but it is important. So, bear with me if this stuff is obvious to you, because over the years I've found that what seems ...
Back to Dojo Basics #1...
May 3rd, 2017 at 11:59 am CDTFriend, So what are the "dojo basics"? I'm not talking about how teach whatever martial art you practice. I'll just assume that you're a conscientious, competent instructor of a legitimate martial arts style, who takes pride in offering the best prog ...
Back to Basics: Successful Dojo Growth & Management...
May 2nd, 2017 at 8:25 am CDTFriend, Since I've had a number of new subscribers join the newsletter list recently, I've decided to do a "back to basics" email series. I do these email series every so often, both to continue to drive home the central message of the Small Dojo Big ...
The Top 7 Reasons To Market Your Dojo With Videos...
May 1st, 2017 at 6:53 am CDTFriend, Hope you had a great weekend. I spent Saturday afternoon teaching a women's self-defense workshop to an awesome group of young ladies. Got clocked with a few up-kicks, and it was totally worth it. The thing was, the turnout for the seminar wa ...
DiY Training Mats and Garage Dojo Ideas...
April 28th, 2017 at 8:17 am CDTFriend, A while back I found myself dojo-less after selling a studio. And that dojo-less situation left me with a conundrum: Where in the hell was I supposed to train when I wasn't in class? My solution was to clear out the garage and turn it into ...
How To Use Videos To Market Your Dojo On Facebook...
April 27th, 2017 at 8:58 am CDTFriend, I received some questions about how to use videos to market martial arts programs on Facebook. So, in today's email I'm going to address that topic, and explain how to do it. Step #1: Make Sure You Have A Solid Marketing Video This first step ...
In the Dojo, Repetition is the Mother of All...
April 26th, 2017 at 8:12 am CDTFriend, Lately, one of the fancy buzzwords being bandied around in the marketing world is "iteration." Iteration means nothing more than repeating something, over and over again. And in marketing-speak, it simply means finding something that works, a ...
Can You Market Your Dojo On YouTube?
April 25th, 2017 at 3:07 pm CDTFriend, Question: Can you market your dojo on YouTube? Answer: Absolutely, if your videos don't suck. And that, my friends, is the rub. Today's message will be quick, because it's mostly to help you make sure that your online marketing videos don't s ...