Subject: Direct Response Marketing For Dojos, Part XII
Direct Response Marketing For Dojos, Part XII
January 26th, 2017 at 7:26 am CDTFriend, Okay, it's time to take what we've covered in this email series and apply it to building a marketing funnel. Marketing Is A Moving Target Before I get into this, I want you to understand that your marketing machine is a moving target. Many sc ...
Direct Response Marketing For Dojos, Part XI
January 25th, 2017 at 8:50 am CDTFriend, We're just about ready to wind down this series on direct response marketing. But before we do, I'd like to step back for a second and talk about why I spend so much time on marketing. Why Focus On Marketing? Simple... marketing is the one ar ...
Latest Martial Arts Business Podcast Episode...
January 24th, 2017 at 7:50 am CDTFriend, Today I'm holed up in bed with the flu. So instead of sending you the next message in our series (which probably would have been gibberish), I'm sending you a link to the latest Martial Arts Business Podcast episode: http://martialartsbusine ...
Direct Response Marketing For Dojos, Part X
January 23rd, 2017 at 8:36 am CDTFriend, I'm just about ready to wind down this series on direct response marketing for martial art school owners. And to do so, I need to talk about how you put all this stuff to work in growing your school. And putting it together means we need to t ...
27 New Members in 2 Days... & A Beatdown With A Spatula?
January 20th, 2017 at 6:37 am CDTFriend, It's Friday, and I have a couple of interesting items for you today... 27 New Members in 2 Days... Wow! First up is a hat tip to one of our newest coaching group members, Stephan. He jumped right into the materials, snagged some killer ads, a ...
Direct Response Marketing For Dojos, Part IX
January 19th, 2017 at 7:17 am CDTFriend, I had to skip sending out the newsletter yesterday, in order to meet a deadline I set with my editor. But, I'm back today to continue discussing direct response marketing channels. So, let's start with... The Yellow Pages Oh, the yellow pages ...
Direct Response Marketing For Dojos, Part VIII
January 17th, 2017 at 6:42 am CDTFriend, Yesterday we wrapped up talking about the specific elements of a direct response marketing ad. Today, I'm going to begin discussing the marketing channels that are typically used by small businesses who implement direct response marketing. L ...
Direct Response Marketing For Dojos, Part VII
January 16th, 2017 at 6:35 am CDTFriend, If you're just tuning in to the Best Damned Martial Arts Business Newsletter, welcome! Now, let's get you caught up... For the last couple of weeks I've been talking about direct response marketing for martial art school owners. What it is, w ...
45 New Trial Members in the Last Twenty Days?
January 13th, 2017 at 6:11 am CDTFriend, I normally send out random fun stuff on Fridays, but then someone reminded me that I promised my newsletter subscribers a discount on my coaching group after the holidays. Instead of telling you how great the coaching group is and what a wond ...
Direct Response Marketing For Dojos, Part VI
January 12th, 2017 at 8:33 am CDTFriend, "I'm gonna make him an offer he can't refuse." ~Vito Corleone in "The Godfather" Let's talk about the offer and the call to action, and what part they play in a direct response marketing ad. First, Just What Constitutes An Offer? The offer i ...