Subject: Does Every Cloud Have A Silver Lining? ...

With all that's going on at the moment, it's very easy to become worried and fearful about the future...

With that being said, I'm a firm believer that "keeping calm and carrying on" is the way to go in times of crisis like this.

Here's why...

1. Fear leads to "reactive" behaviour, as we saw with all the panic-buying in recent weeks. Fortunately, toilet-roll is starting to appear on the shelves again (in the nick of time, too).

2. After thousands of peer-reviewed studies, it's been proven beyond doubt that the placebo effect is real. This implies that focusing on a particular outcome increases the likelihood of it happening...

Why is this true? Let's leave that to the scientists and philosophers.

3. Opportunity lies in wait, for those with the ability to see it. 

While the negatives of this crisis clearly outweigh the positives, it doesn't necessarily mean there is no silver lining to the coronavirus cloud...

There certainly seems to be less pollution, people being nicer to each other, and more wildlife in the streets, at any rate... 


Closer to home, I've been treating the lockdown as an opportunity to knuckle down to get to work on our new business-focused venture.

To be honest, there's a lot more to cover than I'd initially thought, so I've decided to break the project down into two parts...

The first part will cover the essentials i.e. the most important steps to take in order to create and run a succesful digital business. I hope to have this ready to share with you in the next 2 - 3 weeks.

The second part will break the whole process down into bite-sized pieces, and go through them step-by-step. This will take longer to cover, but should prove an invaluable resource once finished.


Finally, it looks like racing is also attempting to keep things positive, by staging a Virtual Grand Nationalwhich will be aired on ITV today at 5.15pm.

Should you have a bet? ...

Well, all proceeds are going to NHS charities so unless you're experiencing financial difficulties at the moment, why not treat yourself to a fun-sized wager?

More info on the virtual grand national can be found here.

I hope you're keeping safe and well,
Michael
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