Hey Friend
I know so many coaches and experts get stuck on what to write in their emails (and that's even if they are email marketing at all!)
I wanted to share a simple framework with you to get you started.
๐๐๐ซ๐ ๐ข๐ฌ ๐ ๐๐๐ ๐ข๐ง๐ง๐๐ซ ๐-๐๐๐ฒ ๐๐ฆ๐๐ข๐ฅ ๐ฌ๐๐ซ๐ข๐๐ฌ ๐จ๐ฎ๐ญ๐ฅ๐ข๐ง๐ ๐ฒ๐จ๐ฎ ๐๐๐ง ๐ฎ๐ฌ๐ ๐ญ๐จ ๐๐ฎ๐ข๐ฅ๐ ๐ซ๐๐ฅ๐๐ญ๐ข๐จ๐ง๐ฌ๐ก๐ข๐ฉ๐ฌ ๐๐๐ฌ๐ญ๐๐ซ ๐๐ง๐ ๐ฌ๐๐ฅ๐ฅ ๐ฆ๐จ๐ซ๐ ๐ฉ๐ซ๐จ๐๐ฎ๐๐ญ๐ฌ ๐จ๐ซ ๐ฌ๐๐ซ๐ฏ๐ข๐๐๐ฌ.
Ask yourself "๐๐ก๐๐ญ ๐๐ฆ ๐ ๐ฆ๐๐ซ๐ค๐๐ญ๐ข๐ง๐ ๐จ๐ซ ๐ฌ๐๐ฅ๐ฅ๐ข๐ง๐ ?"
1) Your Coaching Program
2) Your Courses & Products
3) Promoting Affiliate Products
4) Your Services etc
Ask yourself "๐๐ก๐๐ญ ๐๐๐ง ๐ ๐๐ซ๐๐๐ญ๐ ๐๐ฌ ๐ ๐๐๐๐ ๐ฆ๐๐ ๐ง๐๐ญ?"
1) a PDF
2) a Video (or 3-part series)
3) an Audio
4) a discount/coupon etc
5) a free quote
6) an ebook
Ask yourself "๐๐ก๐๐ญ ๐ข๐ฌ ๐ฆ๐ฒ ๐๐จ๐ฅ๐ฅ๐จ๐ฐ-๐ฎ๐ฉ ๐ฆ๐๐ญ๐ก๐จ๐?"
You can use an ๐๐ฎ๐ญ๐จ๐ซ๐๐ฌ๐ฉ๐จ๐ง๐๐๐ซ and have all the emails set up to be dripped daily/weekly etc & delivered on autopilot using various platforms like:
1) GetResponse
2) Aweber
3) Active Campaign
4) Constant Contact
5) Convert Kit
6) Mailchimp
With ๐๐๐ญ๐๐๐ฌ๐ฉ๐จ๐ง๐ฌ๐ (what I use) you can actually set up landing pages to use as the email opt-in page OR you can use other page builders like Clickfunnels, Lead Pages or Groovefunnels etc
Another system I have currently set-up is Chatbots.
๐๐ก๐๐ญ๐๐จ๐ญ๐ฌ can be used to collect the email address + deliver the lead magnet (I also deliver the lead magnet inside the first welcome email as well)
The ๐ฅ๐๐๐ ๐ฆ๐๐ ๐ง๐๐ญ is an introduction to you and your business, how you help people or what products you sell etc
It is also to establish some ๐๐ฎ๐ญ๐ก๐จ๐ซ๐ข๐ญ๐ฒ = (credibility & trust)
The emails dripped over a series of days will warm your prospect and give them an opportunity to learn more about you.
๐๐ฆ๐๐ข๐ฅ #๐ - This is an email welcoming the prospect into your world and the delivery of the lead magnet they requested. This email will get the highest open rate out of all your emails because they really want the lead magnet you promised. So, use this welcome email as an invite to check you out on other platforms, into your Facebook group or check out a webinar you have etc
๐๐ฆ๐๐ข๐ฅ #๐ - This email is a follow-up to make sure they received your lead magnet, perhaps attach or link to it again and even ask if they have any questions. I often like to encourage people to reply to my emails to create the opportunity to strike up a conversation.
๐๐ฆ๐๐ข๐ฅ #๐ - Thank them for being a subscriber, offer some more value and even consider redirecting them back to the lead magnet. Let them know that you have got something special coming their way in the next couple of days. Tell them to keep an eye on their inbox.
๐๐ฆ๐๐ข๐ฅ #๐ - Send a value-based email. Educate them on something else you would like them to know about your products, programs, services etc Make sure the topic is "congruent" with the information you gave them inside of the lead magnet. ie: If the lead magnet was around the topic of:
'๐๐จ๐ฐ ๐ญ๐จ ๐ฆ๐๐ค๐ $๐๐๐ ๐ข๐ง ๐ญ๐ก๐ ๐ง๐๐ฑ๐ญ ๐๐ ๐๐๐ฒ๐ฌ'
Then continue on highlighting information around that same topic but expand on it.
By this stage they may have a few questions in their mind:
- I don't have anything to sell
- I don't have any expertise
- What do I do?
- Do I need a website?
- How do I get help?
When stuck on what to write in your emails, consider the questions and objections your prospect might have and start to answer them.
Your emails are about ๐๐๐ฎ๐๐๐ญ๐ข๐ง๐ , ๐๐ง๐ฌ๐ฐ๐๐ซ๐ข๐ง๐ ๐ญ๐ก๐๐ข๐ซ ๐ฌ๐๐๐ซ๐๐ญ ๐ช๐ฎ๐๐ฌ๐ญ๐ข๐จ๐ง๐ฌ, always thinking about what stage they are in their business and their wants and desires.
On my emails, I have a signature including a button that links to my ๐
๐๐๐๐๐จ๐จ๐ค ๐๐ซ๐จ๐ฎ๐ฉ. Ideally, I want to get as many people as I can into my community.
๐๐ฆ๐๐ข๐ฅ #๐ -This is the email when you can make an offer. With the last 4 emails, they should have built some trust, be more educated on what it is that you do, and open to possibly buy from you or at least want to learn more. This is, however, providing they are in the right target market which you have to be clear on when inviting people to opt-in for your lead magnet.
You can keep adding to this email list of automated emails endlessly or create a series for around 7-14 days, then include them in any future ๐๐ฆ๐๐ข๐ฅ ๐๐ซ๐จ๐๐๐๐๐ฌ๐ญ๐ฌ (emails you write on the fly)
A great habit to get into, is every time you ๐๐ซ๐๐๐ญ๐ ๐ฅ๐จ๐ง๐ -๐๐จ๐ซ๐ฆ ๐ฉ๐จ๐ฌ๐ญ๐ฌ ๐๐จ๐ซ ๐ฌ๐จ๐๐ข๐๐ฅ ๐ฆ๐๐๐ข๐, copy these over to your autoresponder and send them out to your list.
Remember not everyone who reads your emails will see your social posts so you need to make sure you ๐ซ๐-๐ฉ๐ฎ๐ซ๐ฉ๐จ๐ฌ๐ as much content as you can.
๐๐ฏ๐๐ซ๐ฒ ๐๐๐ฐ ๐๐๐ฒ๐ฌ ๐ฆ๐๐ค๐ ๐๐ง ๐จ๐๐๐๐ซ.
In my case, it could be as simple as ๐ข๐ง๐ฏ๐ข๐ญ๐ข๐ง๐ ๐ญ๐ก๐๐ฆ ๐ญ๐จ ๐๐จ๐จ๐ค ๐ ๐๐๐ฅ๐ฅ with me to discuss my coaching services and how ๐ ๐๐๐ง ๐ก๐๐ฅ๐ฉ ๐ญ๐ก๐๐ฆ ๐๐ญ๐ญ๐ซ๐๐๐ญ ๐ช๐ฎ๐๐ฅ๐ข๐๐ข๐๐ ๐ก๐ข๐ ๐ก-๐ญ๐ข๐๐ค๐๐ญ ๐๐ฅ๐ข๐๐ง๐ญ๐ฌ ๐ฉ๐ซ๐๐๐ข๐๐ญ๐๐๐ฅ๐ฒ ๐๐ง๐ ๐๐๐ฌ๐ญ but for you, it could be something completely different.
The main thing to remember is once a subscriber has purchased from you, you want to ๐ซ๐๐ฆ๐จ๐ฏ๐ ๐ญ๐ก๐๐ฆ ๐๐ซ๐จ๐ฆ ๐ญ๐ก๐ข๐ฌ ๐ฅ๐ข๐ฌ๐ญ, so you don't keep making them the same offer for something they have already purchased.
If you have not started list-building yet but you know you should and are ๐๐๐๐ฅ๐ข๐ง๐ ๐จ๐ฏ๐๐ซ๐ฐ๐ก๐๐ฅ๐ฆ๐๐ ๐๐ฒ ๐๐ฅ๐ฅ ๐ญ๐ก๐ ๐ญ๐๐๐ก ๐ฌ๐๐ญ๐ฎ๐ฉ, feel free to book a call with me and we can have a chat about the best options for you and get you set up.
๐๐จ๐ง๐ญ๐ซ๐๐ซ๐ฒ ๐ญ๐จ ๐ฐ๐ก๐๐ญ ๐ฉ๐๐จ๐ฉ๐ฅ๐ ๐ฌ๐๐ฒ ๐ข๐ง ๐ญ๐ก๐ ๐ฆ๐๐ซ๐ค๐๐ญ๐ฉ๐ฅ๐๐๐, ๐๐ง ๐๐ฆ๐๐ข๐ฅ ๐ฅ๐ข๐ฌ๐ญ ๐๐๐ง ๐ฌ๐ญ๐ข๐ฅ๐ฅ ๐๐ ๐จ๐ง๐ ๐จ๐ ๐ญ๐ก๐ ๐ฆ๐จ๐ฌ๐ญ ๐ฏ๐๐ฅ๐ฎ๐๐๐ฅ๐ ๐๐ฌ๐ฌ๐๐ญ๐ฌ ๐ฒ๐จ๐ฎ ๐ฐ๐ข๐ฅ๐ฅ ๐๐ฏ๐๐ซ ๐๐ฎ๐ข๐ฅ๐ ๐ข๐ง ๐ฒ๐จ๐ฎ๐ซ ๐๐ฎ๐ฌ๐ข๐ง๐๐ฌ๐ฌ.
Have you started yours yet???
CLICK ON THE IMAGE BELOW TO SEE A LANDING PAGE ADVERTISING A LEAD MAGNET IN ACTION >>>
This is exactly what I can set up for you, so you can start generating an abundance of leads for your business.
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