Hey Friend,

Let me tell you a story about how Kendrick Lamar, Apple, and even Trump used the same 200,000-year-old strategy to dominate their industries—and how you can use it to grow your business.

The Super Bowl Halftime Show was just the cherry on top of a marketing masterclass that Kendrick has been running for months.

His secret?
👉🏾 Tribal Psychology.
👉🏾 Us vs. Them Marketing.

It’s why people proudly rock iPhones and shame green-bubble texters.
It’s why Tesla fans mock gas-powered cars.
It’s why Nike vs. Adidas, Democrat vs. Republican, and even Chick-fil-A vs. McDonald’s create die-hard loyalty.

When you create belonging, your audience isn’t just buying a product—they’re buying identity.

Kendrick did it with “They Not Like Us”—and it worked.

So, let me ask you…

🔥 Is your business building a movement—or just selling a product? 🔥

If you’re tired of blending in and want to stand out, create authority, and build a loyal audience that buys into YOU, I’ve got something for you.

Join my 5-Day Challenge, where I’ll show you how to use the SAME psychological triggers to position yourself as the go-to brand in your industry.

👉🏾 Go here now: challenge.lelandbaptist.com/5

The strongest businesses define who they’re for—and who they’re not for.
This challenge will show you how to do exactly that.


See you inside,
Leland