Subject: YouTube Marketing
Author: Michael Stelzner
Source: “Social Media Examiner | Social Media Marketing”
There are 4 major reason marketers should consider YouTube for their content distribution…
1. YouTube is the second largest search engine
It is an extremely powerful platform…
It's owned by Google which can rank the videos
2. When video content is uploaded to YouTube, it is seen across other search engine platforms
You are using the power of Google search…
And other search engines such as Bing, DuckDuckGo…
Your content is distributed across many discovery engines…
3. You can create a unique channel on YouTube
Helps get you in front of the right audience…
It keeps them coming back…
You become a resource people value…
4. A great point is how content is organized on the platform
It can be sorted by most popular…
Or by date range…
You can structure your channel as you want to…
You can funnel your viewers to the content most important to them…
There are some common mistakes people tend to make on YouTube:
Uploading a large number of testimonials.
Does this make their services look great?
YouTube will initially recommend that video…
Until it dies because no one responds to it…
You want to upload content the viewer responds to and finds valuable…
Think about how to become regular part of your audience’s life…
What do They care about?
What problems can your product or services help them solve?
How can you add value to their lives so they like and trust you?
Mistake #2: marketers assume some one who has watched one video has also seen all their past videos.
Don’t reference other videos on the channel…
Provide context or explanations for new viewers…
Use simple language (as though you are talking to a buddy)…
Insider language will exclude people who are not familiar with the content…
Mistake #3: Putting up a bunch of videos without a plan
Consider who you need to reach…
How often should you add a video…
What events should you create content around to take advantage of current situations…
Mistake #4: Effectively deliver Calls to Action (CTA)
Marketers need to spread awareness and create conversions…
Too often the CTAs call the viewers to leave the platform early…
YouTube wants to keep people on their platform…
Putting the CTA at the beginning of the video kills the performance…
The longer people watch your videos, he better the entire channel is going to do…
Put the CTA at the end of the video…
Or even better, post videos that don’t include a CTA…
I am investigating the use of YouTube for my business and find the possibilities quite interesting…
I do plan on doing more research and I will share my findings…
Have a great day and tell those you care about that you love them…
