| What is That? What does it mean?
If you are new, (or even experienced), to the wonderful and exciting world of digital marketing, you might be overwhelmed by the acronyms and terms used in the business…
To help understand what these terms mean and how they may be used, here is a glossary of many terms and acronyms you may see on any given day…
A/B Split Testing: Running 2-3 similar ads at the same time to determine which performs best
Above the Fold: Content that appears before the user has scroll down the page
B2B: Business to business
B2C: Business to consumer
Bounce Rate: The number or percentage of users who land on your site and only view one page
Bounce Rate (Email Marketing): The percentage of emails that were not delivered in a campaign
Buyer Persona: Something created to give a better idea of what potential customers look like; includes demographics, buyer motivations, behaviors and goals
Copy: The main text used in advertisements
CPA: Cost per Acquisition
CPI: Cost per impression
Creatives: Pictures, videos, sounds used in ads
CTA: Call to action
CTR: Click through rate
DA: Domain Authority
Digital Marketing: used to describe any type of online marketing such as search engine optimization, Pay per Click (PPC), social media marketing and email marketing
Engagement Rate: Hoe much your users are interacting with your brand on Blogs, Facebook posts, Instagram, tweets and photos
Hard Bounce: Emails that were not delivered
Impressions: The count of how many times your content was displayed to users
KPI: Key Performance Indicators
Lead Generation: How your business obtains leads; how you grab the attention of your customers
Lead Magnet: A small give away, free e-book, guide, etc., given in exchange for an email address
Lead Nurturing: Nurturing a lead until they become a customer
List Segmentation: Breaking up email lists by and for various reasons such as age, location, new and returning customers and used in automations
Look Alike Audiences: Used in email marketing, used to target audiences similar to ones you already have
Open Rate: How many users opened your email
PA: Page Authority
Pixel: A snippet of code inserted into your website for tracking purposes
PPC: Pay Per Click
Quality Score: Used by Google to determine how relevant are your paid search ads, the lower the score the more the ads will be shown over competitors’ ads and the less they will cost to do so
Reach: The total number of users who actually view your content
Relevancy Score: Used on Facebook to score creatives and copy in advertisements. Used to determine how it compares to other ads
Remarketing: Used to get customers who did not make purchase back to your site
ROI: Return on investment
SEO: Search Engine Optimization
Soft Bounce: Email was delivered but bounced back because the user’s inbox was full, their email server was down, the email was too large
Thank You Page: Added after a customer makes a purchase and helps in tracking conversions
Total Opens: Accounts for every time you email was opened
Wow, there is quite a number of terms!
When I first started as a digital marketer, I did find it confusing to be confronted by all the terms I didn’t recognize…
But they do start to make sense…
Hope you found value in this information…
I may go into more detail on some terms in upcoming emails…
As always, I value you and want you to have the life you always dreamed of…
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