The only time “just” has a place in your content is when you’re talking about something being “fair”. Example: “The trial was just”. Uses of “just” to imply something small or inefficient, (e.g., “She just couldn’t do it”) don’t add anything to the sentence. In most cases, removing the word “just” doesn’t affect the meaning of the sentence.

8. That

“That” may seem like an inoffensive word, but it’s usually not necessary. For example, “It’s the most delicious cake that I have eaten” could easily be “It’s the most delicious cake I have eaten”. In similar cases, remove it for more streamlined content.

9. Then

“Then” makes your writing stammer, which is the opposite of what you want. To smooth out your text, remove the word “then” whenever the sentence makes sense without it. And don’t start your sentences with “then” because it makes them clunky and difficult to read.

10. Literally

People frequently misuse the word “literally”. It means exactly. Whether it is used correctly or incorrectly, the word is often superfluous, (unnecessary or needless). Get rid of it or replace it with something more descriptive or precise. 

Again, I would like to ask you to help me and let me know if you prefer emails that contain large amounts of valuable info for experienced and aspiring entrepreneurs and digital marketers? 

Or would you rather have smaller emails, (like today’s), that still contain great info but less content all at once?

Your response would be greatly appreciated and I promise to let you know the results of my request.

Please respond to Bob@bebopbaker.com, and you can be as short or as long as you like.


I want to thank you for participating and encourage you to keep learning and growing in your journey as entrepreneurs and digital marketers!