| It’s Sticky!!
How do we get our content to stick?
“America Runs on Dunkin” …
“Every Kiss Begins With Kay” …
“M & M’s Melt in Your Mouth, Not in Your Hand” …
Memorable and stuck into your imagination…
Steps to help your content to stick in the mind of your target audience…
Keep it super simple
Determine your core message and use it to guide all aspects of your content…
Snatch attention using the unexpected
Anything that disrupts our routines, grabs our attention…
Reject abstraction
Provide a straight line for your reader to travel…
Avoid abstraction which can cause confusion…
Use Emotions to connect
Your audience will engage if its something they care about…
Captivate with an alluring story
People don’t just hear a story, they experience it…
Stickiness is a choice!
A sticker isn’t sticky by accident…
Knowing its purpose, the manufacturer will place adhesives so it will stick to other surfaces…
Knowing your content’s purpose, you can add the right adhesives to make it stick!
Making your content more memorable…
Hope this finds you in good health and great spirits…
Striving to be a source of information you find interesting and enjoyable…
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