Last week, I introduced you to the FACT that your Online Reputation was either making you money or costing you money. As you just read, from Kenneth Chenault, this isn't a theory or a fad. We all know that the easiest (and least costly) customer to acquire is one who has been referred. Today, those referrals come from Online Reviews. Success is best gained modeling that which successful. You don't have to reinvent the wheel. You do, however, have to use the wheel efficiently. Want to learn more? | 
