Hey Friend,
There are 2 common problems when it comes to advertising on Microsoft Ads & Google Ads..
(#1): Broad Match keywords bring in too many unrelated search terms
(#2): Phrase Match keywords bring in too few clicks
If you've had problems with either one of these scenarios the Broad Match Modifier strategy could help you out!
Click here or the button below to watch my new YouTube video explaining how to use these Broad Match Modifiers :)