Need a better book sales page? (Let's check)

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Subject: Need a better book sales page? (Let's check)

Hi Friend,

In my message earlier this week here, we examined how a lack of coherence in your offering can bring the book consumer's buying journey to an abrupt halt. If you'd like to learn how to avoid this trap in practice, please click here and register to join Bryan Cohen and me for a free class this Thursday at 3pm Eastern.

Bryan Cohen and his team see the books of hundreds of authors a month where they help improve their book marketing.

Sometimes the issue is poor execution of "the basics": a confusing title, an encyclopedic book description, or a book cover from Microsoft Paint.

In other cases, root causes go deeper and can even remain undetected unless a reader is kind enough to leave a hint in a review.

For example, what if the book's outside (cover, title, blurb, etc.) does not match its inside, while you think it does?

With "inside," I mean the book's actual content as your readers view it.

Amazon hosts thousands of book reviews that start with "Not what I expected..." and then continue with statements like "This is not urban fantasy!"

Since you have used K-lytics reports before, you will have learned that large parts of a market often settle on a particular cover design cliché to signal the potential buyer what to expect.

Admittedly, you cannot please everybody. And if your book is a blend of women's fiction, family saga, mystery, and a dash of romance, the marketing decisions can be tricky.

But how do you make sure it all matches up?

I believe both problem identification and resolution require a well-structured, practical approach.

Such an approach should tackle the critical marketing levers both individually and holistically. (I know, jargon alert! Sorry.)

This means, for example, you have to optimize the book sales page as a whole interconnected entity and not just as individual parts.

Bryan and his team developed such system and checklist based on working with thousands of authors over the years.

Do you want to see this approach in action and learn about a path to a sales page that is as top-notch and complete as your genre's bestsellers?

— Free Webinar —
The Book Marketing Multiplier

Thursday, May 5, 2022
3 pm Eastern - Live with Q&A
=> REGISTER HERE

I hope you can make it. If not, please register, and we will send you access to a recording after the live event.

Sincerely,
Alex
K-lytics.com | ebook market intelligence for success

=> RESISTER HERE
The Book Marketing Multiplier
May 5, 3pm Eastern, live + recording

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Subject: Need a better book sales page? (Let's check)