have you heard of 'Instant Articles'?
No?
neither had I, until I read that Hootsuite had been using a new update in Facebook to produce these results:
- 37 percent increase in reach
- 22 percent increase in shares
- 83 percent increase in Likes
- 57 percent increase in link clicks
This got me interested and after doing a bit more research I found Facebook is trying to get as many businesses using Instant Articles as possible because they want traffic to stay on Facebook.
What this means for you is if you can use Instant Articles it's very likely Facebook will favor your content giving it more exposure.
So...
What Is An Instant Article?
An Instant Article is a article that's published to your Facebook page.
People on Facebook can access it or they can access the article on a Mobile Device.
It's usefulness is that right now half of all Facebook's 1.5 Billion users use Facebook on their mobile phone.
This means that it's important that content on mobile loads fast so people can access it.
Instant Articles means that people can load the article INSTANTLY and read it right away without having to wait for another website to load.
For Facebook the benefit is that they keep traffic on Facebook.
The benefit for you is that they favor faster loading content.
Instant Articles also have their own search directory and you can even generate leads or drive clicks from within your article to wherever you want.
This is a powerful feature Facebook has now allowed us to use.
How do you create an Instant Article?
Here is the biggest problem!
Facebook Instant Articles is very hard to use unless you are a developer or have a development team.
Hootsuite themselves even recently came out and said this:
"Getting our dev team involved in setup was critical for us as the process required access to the backend of the website and some coding expertise"
Don't worry though because now there is a solution
This is the first software to make Instant Articles easy for everyone.
With Bolt Publisher you can now create and post articles to Facebook effortlessly.
The articles are going to look great and you can edit them to look how you want within the Bolt Publisher drag n drop interface.
If you want to benefit from more Facebook traffic, more leads and more sales then get your copy of Bolt Publisher here today:
