Subject: Inspect What You Measure
Greetings all
There is an old business adage that you only inspect what you measure.
This is seriously true in Internet Marketing traffic.
- Measure traffic for each of the sources of traffic
- Measure conversions for each stage of the process
I started doing this with a little more attention to the detail. I have
been wrestling with a process for journalling what I have done in a week.
Easiest was to record my tracking process by video.
I wrote it up here and the video link is there too
https://markcarrington.com/tracking-traffic-lessons/
- Did I make any sales?
- How many clicks did I get across the various tracking links?
- How many clicks resulted in opt-ins?
- What overall traffic flows was I getting across each of my platforms?
Measure. Analyse. Make changes. Retest
Measure well and take good care
Mark Carrington
ps. Join me on Facebook https://facebook.com/carrinm and pop me a DM so I
know where the friend request comes from