Enterprises need to change their way from fixing their being to intentionally designing their becoming"
— Wolfgang Goebl
"Broken customer relationships, silos and misalignment, disengaged employees, lack of purpose, operations failures, overpromising and underdelivering brands, lack of trust, power play and politics, complicated systems... are symptoms of bad Enterprise Design. In turn, any great product, service or experience relies on an enterprise designed to deliver."
— Milan Guenther
What is Enterprise Design?
Enterprise Design connects customer-centric business, product and service development to the enterprise transformation required to deliver. And no, this is not about running another Design Thinking workshop or learning a huge Enterprise Architecture framework by heart. Instead, this course will teach you how to use a combined design and architecture approach to give shape to enterprises.
Done in a holistic and systemic fashion, Enterprise Design can help you deal with challenges of innovation and transformation. It acts as the glue between Customer Experience and Business Architecture and enables you and your team to tackle the complexity that makes ambitious endeavours so ambitious – and worthy of applying your collective intelligence and creativity.
Who is this for?
This course is for those that make enterprise change happen.
You might call yourself a Product or Service Designer, Product Owner or Agile Coach, Business or Enterprise Architect, Business Analyst or Solution Architect – the common challenge we all share is to positively impact our organisations by:
- making sense of a complex environment
- identifying and clarifying opportunities and risks
- influencing decisions to improve enterprise identity, experience and architecture
- enabling everyone in the enterprise to better leverage their collective capabilities
What will you learn?
Learning objectives of this course:
(1) Understand and apply the Intersection Toolkit for doing Enterprise Design and -Architecture
(2) Co-design your business and IT structures together in a seamless approach
(3) Learn the tools of the trade when applying the patterns in real life
(4) Work with executives at the portfolio level to inform initiatives before they start
(5) Run Enterprise Scan surveys to get evidence and inform the co-design
(6) Create compelling Enterprise Maps and get them adopted for conversations
(7) Engage stakeholders and plan co-creation workshops and Enterprise Design Sprints
(8) Translate to-be visions into product development at scale and architectural/organisational changes
(9) Support other teams across your (client) organisation with Enterprise Design Systems content and tools.
Participants will learn how to use a set of tools, patterns, maps, formats and skills across the loop of innovation and transformation by design.
Get more information or register ->here.
