Subject: New EDGY cases & online training Oct 12th

Dear Friend,


half a year has passed since our big EDGY launch and more and more people contribute to the EDGY community. Last week almost 40 people met at a packed workshop room to celebrate the first EDGY User Day and to listen to six real-world cases from around the world!


Ready to dive deeper and learn from the authors of EDGY?

Join our next EDGY online training starting October 12!


Want to learn from other EDGY practitioners?

Today we want to share the slides of one of the cases of the EDGY User Day. More cases and the videos should be available in early October, stay tuned to not miss them!


Milan and Wolfgang

P.S.: How are you doing with applying EDGY in practice? Discuss with us in our vivid slack community!

Join our next online EDGY training starting October 12th!

Week 1: Getting started with EDGY
What is Enterprise Design? How to recognise a well-designed enterprise? Learn how to use EDGY, the Enterprise Design Facets and Enterprise Elements to co-create better futures, frame challenges and scope initiatives.

Week 2: Enterprise Identity
Learn how to work with purpose, and to engage your leadership and teams. Build a purpose portfolio to clarify your enterprise's strategy and intent and design for organisational performance, and make it actionable in your Organisation and Brand.

Week 3: Enterprise Architecture
Learn how to work with the operational reality of the enterprise and translate ambitious ideas into execution. Spot and map out capabilities to inform Organisation and Product design.

Week 4: Enterprise Experience
Learn how to apply a customer and human-centric approach to enterprise change. Identify the Top Tasks of customers and other important people, and shift the enterprise Product and Brand portfolio to be useful to them.

Our first EDGY User Day was a huge success. We all learned from six real-world cases, a lot of inspiration for the next EDGY version.

Today we want to point you to an EDGY case presented by Arian Jacobs from the Dutch pension insurer "Zwitserleven". A lot of practical advise on how to nudge people into the missing intersections!


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