Digital Transformation: What companies should learn from ‘Christkindlmarkt’ ViennaA recent article by an Austrian newspaper stated that the growth in sales of the ‘Christkindlmarkt’ (Christmas Market) Vienna exceeds the turnover growth of online shops by 30%. At the first instant, I was quite surprised by this fact. Why are traditional business models like of the Christkindlmarkt still competitive? Why are companies of the old economy still around even if not having radically transformed to innovative business models?
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