Subject: Make a difference on your enterprise! Join our next EDGY Training October!

Dear Friend,


We are excited to announce, that our next EDGY Language Foundations Course will take place from October 3 to November 5. This interactive course will equip you with the EDGY skills needed to achieve more impact on the organisations you work with.


You will learn...

... how to work with Enterprise Design Facets, Enterprise Elements and Relationships to:


(1) Frame challenges and scope meaningful change.

(2) Co-design with a simple visual language for everyone.

(3) Inform strategy with identity, intent and agency.

(4) Use human insights to spot opportunities to make a difference.

(5) Implement capabilities needed to deliver at scale.


Want to read more about EDGY?

Explore our website or check out Eero Hosiaisluoma's EDGY Cookbook to get more information on what EDGY is all about!


A timeslot that suits everyone!

This time around, we are offering two parallel sessions, that accomodate different time zones:

  • Early: 9:00-10:30 AM (CET) - Ideal for participants in Asia, Australia, and Europe.

  • Late: 5:00-6:30 PM (CET) – Perfect for participants in Europe and the Americas.

Choose the timeslot that fits your schedule best and secure your spot here.


We look forward to meeting you in the course!

Milan and Wolfgang

What is EDGY 23 and what is it for?


Introducing a simple but powerful visual language everybody can understand and relate to, EDGY enables designers, architects and change makers to co-design a coherent enterprise by identifying the most impactful perspectives and translating between them. Well-defined, reusable Enterprise Elements turn a complex enterprise into a set of interconnected parts, ready to be designed, mapped and transformed.

Course Outline:


Preparation week

Meet your instructors, your fellow students and discover the course materials.


Week 1: Getting started with EDGY

What is Enterprise Design? How to recognise a well-designed enterprise? Learn how to use EDGY, the Enterprise Design Facets and Enterprise Elements to co-create better futures, frame challenges and scope initiatives.


Week 2: Enterprise Identity

Learn how to work with purpose, and to engage your leadership and teams. Build a purpose portfolio to clarify your enterprise's strategy and intent and design for organisational performance, and make it actionable in your Organisation and Brand.


Week 3: Enterprise Architecture

Learn how to work with the operational reality of the enterprise and translate ambitious ideas into execution. Spot and map out capabilities to inform Organisation and Product design.


Week 4: Enterprise Experience

Learn how to apply a customer and human-centric approach to enterprise change. Identify the Top Tasks of customers and other important people, and shift the enterprise Product and Brand portfolio to be useful to them.


Graduation week

Conclude the course, validate and celebrate your achievements and obtain your certificate.


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