Next week Wednesday February 8th, Milan will be telling the story of Severin who is an ambitious and experienced designer. And when Intersection Railways called for a major overhaul of a part of their product and service portfolio, they set out for making an impact. Severin brought together all the stakeholders, they set an ambitious goal to significantly shift the customer’s experience, and with their team they researched, prototyped and mapped out a better future journey.

But then it fell apart. That reorganisation messed up the responsibilities. Many customer insights turned out to be just assumptions. The IT change was too hard, the regulations were too constraining. And their stakeholders were not that convinced after all. What just happened?

You will learn:

• How to reveal the links: map out how your enterprise pursues its purpose, the capabilities it relies on to deliver, and the experience outcomes it enables for customers and others

• Have the right conversations: how to create clarity when developing product strategy, business transformation or investment options, collaboratively and visually

• How to draw your enterprise on a napkin: learn how to establish a business geography to facilitate joint wayfinding between stakeholders

Register -> here

Save the date: Intersection23 Sept18-19 in Vienna, Austria!

This is Intersection 23, the 9th leading conference about Enterprise Design. We bring together a global community with the shared ambition to design better enterprises. Since its first 2014 edition, Intersection conference has been the pioneering event for those who want to see better enterprises emerge around them. Our call for case studies will open end of February 2023.