ChatGPT was released for public access in November 2022 and since then reports and updates have been constantly in the media.
Depending on your perspective this has led to either alarm or excitement.
In the world of schooling and academia there appears to be alarm, as students can use AI to ‘write’ essays and reports that they could not write on their own merit. This has led to investments in software to detect AI generated submissions.
In the world of marketing there appears to be excitement, as AI will help marketers write better copy, headlines, and emails.
But what about the real world where people need analysis, insights, and accurate direction to help guide operational decisions and improve their results?
This is where I have spent my entire career, so I decided to investigate if that career is at risk from AI.