Have you seen the Post COVID-19 Action Plan for hospitality properties? If not, you need to check it out. You can do that by visiting KeystoneHPD.com/PostCovid19ActionPlan In this age of the Internet and social media, having a website is essential to developing your property's brand. It's fine to promote your business in the flesh and with traditional media, but if you don't at least have a website, you'll be seen as old-fashioned and unapproachable. The look of your website will influence guests on the type of property you are in. If your website looks dull and boring, potential guests will think your property is dull and boring. If your website is vibrant and fun, guests will think your property is vibrant and fun. Your website should tell your story, tell your story proudly and if guests feel like they are part of that story, they will help build your brand into a big name. Whether you're starting from scratch, rebranding your property or just doing a little tweaking, in the next few INNsider Tips I will go through a step-by-step item you need to consider for your website today stating with your domain name. Your domain name should be your website name. When marketing your property, the first thing you want is people to think of your property's name and almost 100% of the time when searching your property online people will use that name. Continue reading and I'll share what are better long or short domain names? ... | 
